Media Leader

**Media Brand Leader**

As the Media Brand Leader, you will play a crucial role in planning and constructing our foreign media presence and official blog, as well as managing media publicity on platforms.. You will be responsible for capturing industry trends and effectively aligning them with our business line and brand, creating relevant content and communication strategies. Your role will also involve building the platform brand, coordinating marketing activities, producing high-quality content, and ensuring accurate portrayal of our brand image and values. Additionally, you will oversee global marketing efforts for our Web3.0 products, evaluate competitors' products and marketing strategies, understand user needs and market trends, and continuously optimize our products and marketing actions to improve conversion rates. Collaboration with cross-departmental teams, including product and operations, will be essential to refine product marketing content and execute joint marketing activities for maximum impact. You will also provide support for external marketing activities, actively participate in global exhibitions, and contribute to enhancing our company's brand image and visibility.

**Responsibilities**:

- Plan and develop our foreign media presence, including the official blog, and manage media publicity on platforms, ensuring the delivery of compelling content.
- Identify industry trends and develop content and communication strategies that effectively align with our business line and brand.
- Build and enhance the platform brand through strategic marketing activities, including content planning and creation.
- Produce newsletters, high-quality copywriting, and other marketing content to accurately convey our brand image and values.
- Ensure the quality of content and make timely adjustments based on the effectiveness of publicity efforts.
- Develop comprehensive marketing plans aligned with the company's global business strategy, and execute global marketing campaigns for our Web3.0 products. This includes creating marketing materials, coordinating media coverage, and optimizing products and marketing actions based on competitor analysis, user needs, and market trends.
- Regularly evaluate the overall effectiveness of product marketing, adjust strategies as needed, and provide feedback to the product and sales teams.
- Foster cross-departmental collaboration by working closely with product teams, operations, and other departments to refine product marketing content and execute joint marketing activities for targeted impact.
- Support external marketing initiatives and actively participate in global exhibitions to enhance the company's brand image and visibility in the global market.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
- Proven work experience in media brand promotion and advertising.
- Strong understanding of various media channels and their respective strengths and limitations.
- Excellent knowledge of marketing principles, brand management, and content creation.
- Proficient in writing high-quality copy and newsletters, with exceptional communication skills.
- Experience in managing media campaigns and coordinating marketing activities.
- Strong analytical skills to evaluate marketing effectiveness and make data-driven decisions.
- Familiarity with global market trends and competitor analysis.
- Excellent cross-departmental communication and collaboration skills.
- Ability to thrive in a fast-paced environment and prioritize tasks effectively.
- Strong attention to detail and organizational skills.
- Willingness to actively participate in global exhibitions and external marketing activities.
- Passion for staying updated on industry trends and developments.

**About MetaBank**:
A true industry pioneer, MetaBank powers the shift towards digital civilisation accelerator. Recognising blockchain's unparalleled potential to revolutionise economics worldwide, we collaborate closely with developing nations to build robust foundations for their digital futures. Leveraging our expertise, innovative spirit, and commitment to putting people at the heart of everything we do, MetaBank enables seamless transitions to national blockchains, state-of-the-art assets, financial frameworks and identities - igniting limitless opportunities across the globe.