Digital Merchandising Manager for Global Gaming

2 weeks ago

Singapore Finest People Full time

Are you passionate about sports?
- Do you want to work on the brand side?
- Want to showcase your digital marketing skills?
- Read on, this opportunity might be for you _

**Your new Employer**:Humble beginnings, empowering athletes to be great, enabling everyone to move**:
This company has thousands of stores globally, creating its innovative products through strong research and development to cater to the ever-changing needs of people living active lives.
A global family that genuinely values growth as they pay close attention to resilience and ability to adapt to demanding and fast-paced environments. Just like in sports, where you are constantly on your toes while maintaining laser-focus attention within the current activity, this company is seeking to only hire first for your vitality before your technical ability.

**Your new Job: Digital Merchandising Manager**:
**CUSTOMER ACQUISITION ( Drive traffic)**
- Grow organic traffic for the brand
- SEO keyword research (define the relevant keywords for the designated sport and follow its performance)
- Identify sports advice based on highly searched queries linked to the client's sport.
- Optimize keyword rankings for the client's sport (e.g. meta titles & descriptions, FAQ), SEM, and Paid Social & Affiliate.
- Coordinate and propose content calendars for the team.
- Identify the right affiliate partners for the designated sport.

**WEB MERCHANDISING ( Convert traffic into sales)**
- Ensure sports products are published online
- Build the categorization (tree structure) for local offers
- Ensure the internal and external search relevancy of products search and category filters
- Regularly conduct e-SCF on my categories/families to improve them
- Monitor the sales conversion

**CUSTOMER ENGAGEMENT- Build a long-term relationship with my sports users**
- Coordinate with the sports community with a monthly newsletter.
- Come up with a purchase strategy.
- Tactfully engage with costumers' concerns

**What do we need from you?**:

- Previous experience of leading a team
- Flexible and Adaptable
- Influential Communication Skills and Presentation Skills
- In tune with the latest trends in the sports industry
- Proficient in tools such as SPID, Tesseract, Sphere, Algolia, PIXL, Contentful
- Analyze the user journey and the business of your sports universe with Google Analytics and ContentSquare
- Is able to conduct keyword research and is able optimize SEO strategy.

**Does this sound like your new job?**:

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