Platform Campaign Planning

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities: - Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;
- Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis(BHT, NPS, Social Listening, search index, etc), and conduct analysis, and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions and define key strategies for different teams;
- Resources management & improvement: analyze the traffic and promotion tools, and lay out a solid strategy for improving the efficiency of resource utilization. Also, take care of marketing & branding visual and creative authorization;
- Build the data dashboard by collaborating with the DA team, and develop tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to make sure all the team improves efficiency and completes the target. - Other ad hoc projects: user tribe analysis and affiliate marketing programs.

Qualifications
- Bachelor's or Master's degree in engineering, business, finance, marketing, or other related fields - 3-8 years of working experience in a fast-paced industry, Management Consulting, Tech, or FMCG companies - Experience in project management and data analysis - Good inference skills to manage stakeholders - Outstanding analytical skills and comfortable with analyzing complex, large-scale data sets - Ability to multi-task, meet deadlines, and thrive in a fast-paced environment - Self-driven and a team player - English proficiency TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.