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Planning & Campaign Manager, Bloomberg Media
3 weeks ago
Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions
- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. It's up to you to make it happen.
The Planning and Campaign Management team plays a pivotal role in connecting client objectives with Bloomberg Media's cross-platform advertising capabilities. As strategic collaborators, we bring together creativity, data and deep product knowledge to develop media solutions that deliver meaningful results for our clients. We are involved in the full campaign lifecycle, from plan creation through to execution and reporting, ensuring campaigns are delivered effectively and perform against defined KPIs. Our team is seeking a Planning & Campaign Manager to be based in our Singapore office.
You are someone who thrives in a fast-paced, ever-evolving environment and is confident working across a broad suite of media channels, including TV & OTT video, digital display, social, audio, print and live events. Success in this role requires adaptability, curiosity and a proactive mindset.
**We'll trust you to**:
- Develop a strong understanding of Bloomberg Media's audience, platforms, advertising products, and targeting capabilities, and stay up to date with new offerings and product developments
- Collaborate with cross-functional teams to create strategic and creative single or multi-platform media plans that are aligned with client objectives
- Use proprietary and industry data and research tools to inform planning decisions
- Process insertion orders (IOs) accurately and coordinate campaign set-up, ensuring a smooth handover to post-sale teams
- Partner closely with Sales, Ad Operations and Client Services during the post-sale phase to ensure that media plans are executed as intended, deliver against KPIs, and contribute to overall client success and retention
- Monitor and analyze campaign results to uncover actionable and unexpected insights that inform ongoing optimizations and help Sales partners deliver timely, meaningful updates to clients
- Produce compelling mid and end-of-campaign reports that showcase results, highlight key learnings and support client renewals
- Provide excellent customer service to both internal and external stakeholders
- Use strong communication and time management skills to juggle multiple priorities effectively
- Adapt and thrive in an evolving, fast-moving environment
**You'll need to have**:
- Minimum 3 years of digital media planning experience at a publisher or agency; cross-platform planning experience is preferred
- A strong understanding of media planning principles, campaign performance metrics, and media buying processes
- Strong analytical skills, with the ability to interpret data and present meaningful insights in clear, visually compelling formats using PowerPoint or Google Slides
- Experience using Microsoft Excel and Google Sheets, including but not limited to using pivot tables, lookup functions (e.g. VLOOKUP, XLOOKUP) and charts
- Experience with campaign management tools including but not limited to Google Ad Manager, Operative, DoubleVerify and Salesforce
- Technical aptitude to quickly learn and embrace new tools, systems and processes
- A detail-oriented mindset, strong organizational and problem solving skills, and a solutions-oriented approach
- Excellent written and verbal communication skills in English
- The ability to build and maintain strong professional relationships with internal and external stakeholders
- Demonstrated continuous career growth within an organization
- Bachelor's degree or degree-equivalent qualifications
Life at Bloomberg is many things, but it's never dull. We're a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation, comprehensive healthcare coverage, and programs to support you and your family through different life stages, from parental leave to generous retirement savings plans.
**Learn more about our office and benefits**:
