Marketing Director, Hxm

**We help the world run better**

**Company Overview**

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

**Key Responsibilities & Tasks**

Responsible for translating the APJ LoBs business objectives, market opportunities and portfolio of offerings into a cohesive, integrated go-to-market marketing strategy across the buyers journey and connect digital and physical touch points. Collaborate and drive marketing plan and programs across the customer lifecycle, portfolio, segment, and channel. Orchestrate scaled execution and innovation in defined areas of excellence (example Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity. Attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption. Strong partnership with business stakeholders, Corporate Marketing and Solutions Org (CMSO), Global Demand Center Regional Hub to bring to fruition the marketing results and to share practices and improvements within both the business and marketing community.

Typical responsibilities and tasks include:
Strategic Planning - Contribute to marketing business planning based on priorities, product/solution value proposition, audience needs and whitespace opportunities

Program Planning - Lead and orchestrate integrated marketing program planning. Provide an audience point of view via positioning, messaging and respective solution / industry expertise.

Content Adaptation - Collaborate across marketing to influence the customer journey and associated customer-facing content and offers to drive customer demand from new customer acquisition.

Monitor performance, derive insights and influence stakeholders and field marketing community to adopt, implement and optimize performance from past learning. Share best practices for learning to be accelerated within the field marketing community

**Preferred Qualifications**
- Minimum 15 years of marketing experience
- Working in a multi-national company
- Experience in B2B marketing and high-tech marketing
- Experience working with sales / business leader and teams
- Project management and leadership (medium to large-scaled projects)
- Fluent English and any other language are a bonus

**Education**
- Bachelor's degree or equivalent required

**Job Specific Specialized Skills & Scope**:

- Strong communication and interpersonal skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Strong team player
- "Can-Do" approach to a wide and rapidly changing workload
- Flexibility and willingness to work on a broad variety of tasks
- Enjoy working in a virtual and versatile environment
- Job entails ~ 10% travel

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 373134 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.