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Aka Regional Marketing Director

2 weeks ago

Queenstown, Singapore GE HEALTHCARE Full time

**Job Description Summary**: We are seeking a dynamic and results-driven Regional Marketing Director for AKA (ASEAN, Korea, Australia & New Zealand) with extensive B2B marketing experience in the medical device industry. You will have proven success in driving market growth, optimizing marketing budgets, and executing data-driven strategies across multiple channels. You will be responsible for developing and executing innovative marketing strategies that align with commercial objectives, unify customer data, and enhance content marketing initiatives across the region.

You will lead a high-performing team, fostering a collaborative and inclusive environment while ensuring commercial excellence and sustainable revenue growth. You will play a pivotal role in advancing our brand presence, enhancing customer engagement, and ensuring alignment with global business goals.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Key Responsibilities**

**Regional Marketing Strategy & Leadership**:

- Lead the development and execution of the regional marketing strategy across the region, aligning with global business goals and regional market needs.
- Oversee the execution of marketing campaigns that drive brand awareness, lead generation, and revenue growth in highly regulated healthcare markets.
- Collaborate with cross-functional teams, including product, sales, and commercial excellence leaders, to design and implement effective go-to-market strategies.
- Provide leadership and mentorship to the regional marketing team, building a high-performing, collaborative culture.

**Customer Data Strategy, Analytics & Integration**:

- Lead the integration of customer data across multiple touchpoints and systems, ensuring a unified, 360-degree view of customer interactions and behaviors across the region.
- Oversee the deployment, management and optimization of customer data management tools (e.g., Salesforce, Marketo, Realtio) to ensure seamless data flow, accurate data capture, and effective segmentation of customer profiles.
- Collaborate with cross-functional teams to ensure the integration of various data sources, including digital marketing platforms, sales systems, and third-party analytics tools, to enhance customer insights and drive targeted marketing efforts.
- Leverage customer data insights to inform segmentation strategies, optimize marketing campaigns, and improve the overall customer experience, driving long-term customer loyalty and lifetime value.
- Lead B2B marketing initiatives, ensuring an integrated approach across various channels including digital, events, and sales enablement.
- Champion the use of data to understand customer needs, improve lead conversion rates, and develop predictive models for business decision-making.

**Content Marketing & Customer Education**:

- Develop and execute a comprehensive content marketing strategy that aligns with customer needs and business objectives, driving engagement and lead generation across digital and offline channels.
- Build and implement a robust customer education strategy that spans both online and offline formats, including webinars, e-learning modules, workshops, and in-person training, tailored to various customer segments.
- Collaborate with product and sales teams to create educational content that enhances customer knowledge, promotes product adoption, and accelerates the customer journey from awareness to loyalty.
- Develop and manage a content calendar that supports customer education, leveraging a variety of mediums such as video tutorials, instructional guides, case studies, FAQs, and interactive platforms.
- Monitor and assess the effectiveness of customer education initiatives through analytics, surveys, and feedback loops, optimizing the approach based on customer engagement and learning outcomes.
- Ensure that customer education materials are aligned with regulatory requirements and industry best practices, especially in the medical device sector, to maintain credibility and compliance.

**Commercial Excellence & Performance Optimization**:

- Drive commercial excellence by ensuring the alignment of marketing strategies with sales goals, optimizing the sales pipeline, and improving lead-to-revenue conversion rates.
- Work closely with the commercial team to design and execute incentive programs, monitor campaign ROI, and ensure effective use of marketing spend across the region.
- Implement systems and tools to measure and track key performance indicators (KPIs), ensuring the ongoing optimization of marketing and sales activities.

**Budget Management & Resource Allocation**:

- Manage a multi-million-dollar regional marketing budget, optimizing spend across digital campai