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Regional Marketing Manager

3 weeks ago

Singapore RGF Full time

**Location**: Singapore
**Salary**: Open
**Industry**: Manufacturing, Engineering & Industrial
**Sub-industry**: Chemicals & Plastics
**Function**: Marketing
**Job Description**:
**Our Client**:
**The Responsibilities**:

- Acts as the segment marketing expert for key growth in APAC
- Collaborate with other business unit to create and execute segment marketing plans
- Create, develop, and deploy marketing strategies and messages into the Asian markets
- Provide coaching/leadership on plans, progress and other topics associated with growth segments or initiatives
- Develop and manage all initiatives to establish brand awareness, loyalty, preferences to drive marketing growth
- Create, leverage, evaluate and improve marketing tools and process to deliver growth
- Develop marketing tools, campaigns, seminars or other creative means to generate prospects
- Engage with marketing operations to develop lead management process and convert prospects into opportunities
- Lead product launch and commercialization process, handle process from strategy creation up to execution
- Define value propositions and associated audience appropriate messaging for focus markets
- Represent region in market and competitive intelligence to improve quality of market and competitor specific strategies
- Identify and engage with various market and industry opinion leaders to gain knowledge and information to help position company as leader
- Seek and qualify prospects from multiple sources for the segment
- Follow up on campaigns, programs or other lead generation activities
- Act as advisor to commercial team on segment specific topic, and lead the team for products and solutions
- Engage with sales teams to ensure they understand and use tools to present value effectively

**The Requirements**:

- Minimum Degree in Business/ Marketing, with Master of Business Administration will be a plus
- Minimum 10 years of marketing role experience with experience in telecommunications/ data centers
- Must be familiar with SE Asia including China, Japan, and Australia
- Flexible, independent with good communication and interpersonal skills
- Preferably with in-depth knowledge of petrochemical industry product
- Must be comfortable travelling up to 30% internationally, as and when required