Senior Manager/ Manager, Communications
2 weeks ago
**Responsibilities**:
- **Excellent writing skills**:Tell stories, craft engaging messaging, create newsworthy articles, and change the perception of an entire industry through your words.
- **Macro and Micro Mastery**:Able to work at a strategic level with the CEO, senior management, and department heads, as well as on the tactical level with internal and external marketing and communications teams.
- **Confident and Competent stakeholder management**:facilitate and enhance communication, manage expectations, enable transparency, and guide conflicting opinions to a common path forward. You must be able to speak up when needed, disagree where necessary, play devil’s advocate, and challenge legacy decisions.
- **Media Publicity Pusher**:Promote key institute objectives, including promoting the attractiveness of the accountancy profession; positioning Singapore as a global accountancy hub; and profiling ISCA as a thought leader in the accounting industry as well as the wider business community, through pitching of stories or through branded content.
- **Media Relations Centre of Excellence**:Conceptualise communications plans to achieve the Institute’s strategic objectives and vision, through the crafting of media materials such as media advisories, press releases, media replies and anticipated Q&As. Manage media cultivation programme to foster strong relationships with key media contacts, organise media events such as media briefings, craft media key messages and ensure key messages are reflected in media coverage.
- **Brand Guardianship**:Be the brand custodian and provide counsel to departments to ensure alignment in corporate visual identity; develop visual brand assets, including brand image library; and conduct a brand audit to ensure compliance across departments.
- **Digital Communications Consultant**:Provide branding and user experience design counsel on the Institute’s digital channels, including the ISCA corporate website, e-newsletter (Insights), EDMs, and social media platforms. Increase user engagement on digital platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- **Leadership and Mentorship**:Lead and mentor junior team members to deliver positive outcomes in the areas of corporate branding, marketing communications, media relations and digital communications.
- **Marketing Communications**:Manage the development of corporate collateral such as folders, brochures, pull-up standees, corporate videos and annual reports.
**Requirements**:
- Degree in Communications, Journalism, Mass Communications or related discipline.
- At least 8 to 10 years of relevant experience in Corporate Communications, Media Relations, Public Relations, and/or Journalism, of which 5 years are in managing junior team members.
- Strong media relations skills and contacts.
- Excellent communication and writing skills
- Is a strategic thinker with strong analytical skills.
- Dynamic, proactive, resourceful and innovative.
- Strong team management skills with the ability to effectively coach and mentor younger team members.
- Able to interact and influence positively at all levels.
- Ability to prioritise, manage multiple tasks and deliver under tight deadlines.
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