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Digital Marketing Specialist, Apac

2 weeks ago

Singapore Sartorius Full time

The Regional Digital Marketing Specialist is responsible to support APAC digital marketing initiatives through digital channels optimization and web infrastructure and drive the region's marketing automation program.

**Main Responsibilities & Tasks**:

- Support strategies for cross-channel campaigns ensuring the ability to capture attribution from early funnel tactics to late state conversion metrics
- Assist in the development of new creative digital strategies focused on penetrating channels where Sartorius is poorly represented
- Responsible for the overall web health, user experience, social media handles, blogs, article creation related to our 360 campaigns
- Develop/maintain social media handles and quality content on our strategic social media platforms (e.g. LinkedIn, Facebook, Twitter) and continuously evaluate new channels such as TikTok, Instagram etc.
- Perform competitive analysis across digital channels & benchmarking performance against key companies in our market
- Evaluate new digital technologies and planning support for the Sartorius marketing technologies stack in collaboration with e-Business stakeholders.
- In partnership with global digital team, monitor and report campaign performance and web metrics and analyze to make proactive recommendations based on result
- Work closely with agency partners to ensure that media channels are optimized and ensuring effective metrics are deployed.

**Qualifications & Skills**:

- Positive, Energetic and a good team player
- University graduate in any discipline
- 4+ year’s full-time experience in digital marketing (B2B marketing background preferred).
- Expertise in digital marketing with specific emphasis on media planning across channels
- Must be proficient in Marketo or Pardot.
- Some experience working in social, SEO, SEA, display channels (knowledge of regional variations a plus)
- Excellent process and project management skills, secure prioritization and result orientation
- Strong understanding of customer journey maps, customer segmentation concepts, and customer personas
- Excellent communication and presentation skills in spoken and written.
- Experience tracking media performance through the use of business KPIs (visit to lead, etc...) and through the use of analytics tools (web analytics tools, heat mapping tools)
- Experience developing and executing A/B testing strategies
- Knowledge and skills with HTML, Javascript, CSS

We look for employees who would like to grow with us and move the innovative life sciences sector forward. In the process, we focus on agile project work, mutual support within teams and working as equals. Sartorius thrives as a company with people who give their very best every day and who are eager to develop personally and professionally.

Further insights into our world of work can be found here.