Regional Marketing Manager

We are looking for a Regional Marketing Manager (SEA/ANZ) to join our APAC team at Oxford Nanopore Technologies to drive the regional marketing strategy and supervising the overall performance of the marketing activities in the SEA/ANZ region in line with the company's global strategic priorities to generate growth.

In this role you work closely with the global distributed team while being deeply integrated into the regional needs and in close alignment with the central marketing teams.

You will play a pivotal role within the region, working closely with our regional marketing functions, central marketing teams in HQ, local commercial teams, regional distributors and/or dealers, and service provider/core labs through effective global and regional campaigns to generate demand to support achieving sales target and revenue goals in SEA/ANZ region.

**The Details of the role**

**Responsibilities**:
**Lead Regional Marketing Growth Strategies**

Use regional market knowledge and customer insights, translate main global marketing focuses and identify the region
- 's market growth opportunities to reach local vital customer segments, including the delivery of the global messaging and local deployment plans across the SEA/ANZ region.
- Understand the regional market trends, short
- and longer-term opportunities for our technology and products, create strategies and plans aligned with the central marketing team.
- Implement and maintain consistency of the central marketing SOPs, standards and measurement metrics in the SEA/ANZ region. Follow the central marketing guideline, ensure the company
- 's core value, brand, ethos and tone of the voice are applied and consistent in the SEA/ANZ region.
- Work closely with other marketing teams and support central marketing efforts as needed.

**Support Marketing Campaigns**
- Work closely with the regional Marketing Operations and Events teams to create and manage regional marketing activities such as advertising, promotions, webinars, conferences and local advocators that support and complement the marketing campaign.
- In consultation with regional commercial leaders and central marketing teams, identify local demand-generation marketing campaigns to support regional business growth.
- Track and report of marketing campaigns results using agreed KPIs.
- Support regional Marketing Operation team to formulate and monitor budget allocated for marketing plan execution.
- Collaborate with the Events team in SEA & ANZ region to support the alignment of local events plan with business focuses and strategies.

**Support Sales and Key Commercial Channels**
- Deliver global and regional-focused sales trainings and programmes as appropriate. Regular training and support of regional channel partners, implement marketing channel partner initiatives on regional level. Work with the central marketing team, provide local competitor information with a set of sales tools which help regional sales teams to position and sell the company
- 's product portfolio.
- Support the delivery of marketing materials/collaterals (digital and print; English and/or translated) as appropriate in the region.
- Supply approved slides and review presentations for sales & marketing activities.
- Support sales by attending customers meetings and presentations as appropriate.
- Any other duties as might be required within the remit and responsibilities of the post.

**What We're Looking For...**

Bachelor
- 's degree in Life Sciences, Business or Marketing.
- Proven experience in marketing, demonstrable experience in development of strategic and execution of strategic marketing plans with experience in working with distributors, dealers and channel partners.
- Previous marketing experience (3-5 years plus) within a life science and/or genomic sequencing industry.
- Have working knowledge of the life science/genomic market in the SEA/ANZ region.
- Demonstrable experience in development of strategic and execution of tactical marketing plans.
- Working in a global and matrixed environment.
- Experience working with marketing automation platforms/SFDC.
- Excellent written and oral communication skills.
- Excellent organisational/time-management skills with the ability to manage conflicting priorities and expectations.
- Comfortable communicating with cross-functional teams and external agencies.
- Strong project management skills and a passion for driving activities to a high-reaching timescale.
- A detailed, focused, and analytical approach to problem solving.
- Comfortable to travel 30-40% in APAC region.

LI-MC1

Oxford Nanopore's goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology enabling the real-time, high-performance, accessible and scalable analysis of DNA and RNA. The technology is used in more than 100 countries to understand the biology of humans and diseases, pla