Manager, Clinical Marketing

**Key Job Purpose**:
Clinical Marketing Manager will assume responsibility for leading the development and execution of strategic plans for the clinical marketing components across Sysmex’s strategic growth product lines through partnering with key stakeholders in Scientific Affairs and Corporate/Product Marketing.
- **Responsibilities**:
**Disease State Management & Strategy**
- Translates medical science & customer feedback to develop the foundational medical scientific marketing/product materials for Disease State promotion.
- Advise on medical and scientific marketing/product material in conjunction with product marketing. Deliver clinical and customer input to internal teams as it related to the use of our products and positioning with key customer groups to support the development of annual marketing plans.
- Lead the development of high-impact marketing and educational programs, through analytics of data insights from clinical workshops and disease-based scientific seminars, leading to system and brand conversion
- Develops appropriate clinical communications (along with marketing communication leader) presence at industry conferences, including conducting interviews, and creating clinically focused presentations.

**Business Development**
- Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of BUs
- Plan long-term comprehensive and highly professional Disease State marketing training to all Affiliates and business partners
- Build relationships across different healthcare industry segments to find new competitive synergies that support mid
- and long-term business goals
- Lead the organization &/or support regional marketing activities such as seminars, trade shows, etc., as needed

**Clinical Engagement**
- Representing company in key events, functions and forums related to select key customers, accounts and societies
- Lead the strategy of clinical communications (along with marketing communication leader) presence at industry conferences, including conducting interviews, and creating clinically focused marketing plans.
- Cultivate collaborative relationships with current and future thought leaders in academic and clinical medicine at the local, regional, national, and international level.
- Identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans.
- Drive continuous improvement in Customer’s awareness and loyalty for various offerings to improve penetration in specific disease state segments.

**Cross-Functional Role**
- Collaborate with Product Marketing and Corporate Marketing on building a highly influential clinical evidence plan to help clinicians/physicians/surgeons/ understand, accept and recommend products - including differentiation among other competitive brands.
- Support the creation and delivery of both scientific and clinical product-related presentations, seminars and educational programs to business partners, clinicians, and internal staff ensuring content matches audience need and background.
- Drive cross-BU/ RHQ disease-state collaborations to deliver the message for Sysmex Clinical Solutions

**Requirements**:

- Bachelor of Science Degree
- Minimum 5 years experience within the IVD/ Pharmaceutical/ Academic Industry
- Experience in delivering clinical education program
- MS Word, Excel, PowerPoint
- Strong written & verbal communication
- High level of planning and execution skills
- Enthusiastic, self-starter with strategic focus, positive thinking,
- General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
- D. experience across diverse lab methodologies
- Knowledge of clinical disease areas and practices
- IVD Product managment
- Travel Requirement: Low/ Medium
- Others: Working on weekends occasionally

**ALL APPLICATIONS WILL BE TREATED WITH THE STRICTEST CONFIDENTIALITY**: