
Marketing Executive
10 hours ago
Develop, plan, and execute new product/services launch plans, including content write-up, develop brand core messaging and marketing collaterals development
- Research and conduct market and consumer research, including collecting and analysing data to identify consumer trends and current market demands and needs.
- Create graphic representations of data and translate complex research information into easily readable content for stakeholders and other departments.
- Measure and monitor consumer satisfaction, including post-market surveillance.
- Support clinical collateral development such as Test Request Forms, reporting formats, specimen collection instructions etc.
- Monitoring and managing the company’s corporate and marketing assets, including social media platforms, adjusting outreach tactics as needed.
- Plan and execute various conferences/webinars and events when necessary.
**Qualifications**
- Diploma/BSc in Biomedical/Molecular Genetics/Biotechnology OR Dip/BSc Marketing/Mass Communications with relevant clinical/medical experiences.
- Knowledge in NGS, genomics and clinical testing is a plus.
**Skills**
- Strong verbal and written communication skills
- Ability to translate complex research into a common language
- Proficiency with Microsoft Office and Adobe CC is a plus.
- Familiar with patient journey, consumer psychology and buying habits
- Good internal and external stakeholder’s management skills
- Aptitude with various social media platforms as well as the data tracking tools
- Good medical copywriting skills and prior experiences in medical marketing is a plus.
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