Media Performance Lead

1 week ago

Singapore VOLVO CAR SINGAPORE PTE. LTD. Full time

At Volvo Cars, we believe that being curious and truly committed to understanding people is the key to future success. Without passionate people there is no positive progressand likely no Volvo Cars. A dynamic global organisation committed to driving change awaits - a place where ideas can be freely expressed, and creativity can flourish.

Some of the most exciting action is within the Global Marketing & Brand organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications.

**Media Execution - let’s introduce ourselves**

As a Media Performance Lead you will join our Media execution team that reports to our global Head of Media, Planning & Analytics.

In the media execution team we are building a globally scalable, cost efficient and effective media operations model across the digital media ecosystems. The role of media performance lead is to ensure the best possible performance on media investments, covering both brand campaigns and lower funnel performance media.

With in the team you have colleagues in similar roles to this one (media performance lead) and colleagues focusing on the development on specific digital media channels (paid search, paid social and programmatic display and video). You will also work closely with colleagues in planning and analytics, as well as local marketing leaders.

**Media performance lead - this is what you’ll do**

This is a new role which will lead up our global digital media activation in our fastest growing region APEC (Asia Pacific Excluding China). You will cover the digital marketing activities of Malaysia, Thailand, India, Korea, Japan and Australia. Apart from driving volume growth you will also find ways within digital media to support our other strategic targets of increasing electric car sales and online sales.

This is a new paid media setup that we are bringing to the region, which means that apart from the pure specialist function you will also be driving the day-to-day transformation and help us build up a new operating model. For succeeding you will collaborate closely both with marketing leaders in the local teams as well as functional specialist teams at the headquarter.

Here is a bit of what you will be doing in more detail:

- Ensure that we have best in class digital media activation in the Asia Pacific region.
- Act as the key sparring partner of the media agency for the Asia Pacific region and approve day to day optimizations, channel budget splits etc to ensure delivery in line with targets.
- Together with channel specialists, structure and lead the development and execution of test and learn initiatives.
- Work closely with content and creative teams for ensuring the content running is delivering the best possible results.
- Continuously investigate new regionally relevant digital media opportunities to support the local markets in their strive to drive growth and brand building.
- Work closely with media strategy and planning team for ensuring activation in accordance with media strategy.

**We’re looking for you**

This is a new way of working we are building up and you will be the person leading up the work in the APEC region. We hope you bring an entrepreneurial mindset striving for continuous improvement.

You have experience of building growth from digital media and the decisions you make are based on data. You have good attention to detail which helps you understand challenges and opportunities quickly. The local marketing teams will be relying on you to be the specialist in digital media topics and therefore it is essential that you are a good collaborator with excellent communication skills.

Most of all, you share our values and ambition, and are eager to lead our transformational agenda

**Qualifications**:

- Bachelor or master’s degree within Marketing, or similar level of education.
- Significant experience of marketing, as well as solid understanding of relevant regional media landscape and the mechanics of how different digital media channels work together.
- Up to date with the latest trends and best practices on targeting, creative optimization, automation, and attribution in digital marketing channels.
- We believe you have at least 5 years’ experience in similar roles and have a strong record of driving online sales growth.
- Solid skills in at least one of the global marketing platforms we use such as Google DV360, Google Ads, SA360, Facebook Ads and Google Analytics to name a few.
- Experience from agency side of media buying for global brands in an international context is preferable.
- Excellent Communication skills
- Experience from international, multicultural, and multifunctional environments a merit.

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