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Digital Marketing Manager, Apac

3 weeks ago

Singapore Splunk Full time

Join us as we pursue our disruptive new vision to make data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we're committed to our work, our customers, having fun, and most importantly to each other's success. Learn more about Splunk careers and how you can become a part of the journey

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**Role**:
Splunk is looking for a hands-on digital marketer with a passion for data and a hunger to stay one step ahead of a rapidly evolving digital landscape. In this role, you will help drive rapid expansion and optimization across all of our digital media channels across APAC markets '“ Australia, New Zealand, ASEAN, India, South Korea, China, Hong Kong and Taiwan. You will partner with our global and APAC based marketing teams and agencies to play a key role in increasing Splunk's digital presence and achieving marketing-led growth and revenue.

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This position Digital Marketing Manager will be based in Splunk's Singapore office and the person will report to the Director of Marketing and Communications, APAC.

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**Responsibilities**:

- Plan the APAC strategy of Splunk's paid digital advertising.
- Implement, monitor, and optimize digital campaign performance across APAC media publishers.Â
- Coordinate with local and global media agencies to plan and implement digital campaigns and closely monitor performance.
- Improve digital mix/tactics and campaign performance to exceed awareness and demand generation metrics, with focus to attain net new leads, marketing qualified leads, marketing contributed pipeline and booking.
- Partner with APAC functional, field and partner marketing teams to roll out integrated campaigns and advise on the best use of digital tactics to support their objectives.Â
- Maintain a consistent review and testing processes across all areas of advertising including copy, creative, pacing/cadence, call to action/offer, target audience/persona, and landing pages tracking.
- Provide analysis and reports in team reviews, bi-weekly/monthly/quarterly reports to  review performance against targets and recommendations/learnings for next steps '“ e.g. optimisation areas to focus on.

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**Qualifications**:

- 5-8 years of digital marketing experience (plan, execute and report), preferably in a high tech B2B organization.
- Bachelor's degree in Marketing/Digital Media or Business or equivalent education/experience.
- Hands-on experience building, launching, and reporting on campaigns using Eloqua, Madkudu and SFDC, or equivalent. Knowledge in using Ms. Excel.
- Show understanding and successful implementation and optimisation of TOFU/MOFU/BOFU digital mix approaches '“ in areas of content syndication, paid social and programmatic.
- Experience managing and pacing out allocated digital budgets to achieve targets and report on investment impact.
- Good analytical and quantitative skills, with an understanding of digital marketing analytics and revenue attribution (with systems e.g. SFDC, Tableau).
- Able to quickly identify and analyze opportunities and problems and initiate rapid and accurate responses.
- Organized, articulate, with good attention to detail.
- Track record of disciplined execution '“ with cross-functional alignment among teams '“ and impact/results.
- Experience working in a fast-paced, dynamic B2B work environment and able to multitask on and manage various projects with multiple deadlines and priorities.
- Good team player with strong interpersonal communication skills to build relations and engagement with internal and external teams to ensure achievement of business objectives and look for opportunities to improve processes and operational efficiency.
- Willingness to learn, be curious, and the ability to be flexible and agile.

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