
Product Marketer
1 week ago
**The Role**
The Bookipi Group is looking for a Product Marketer with 4+ years experience to join our team. The initial focus will be on setting up and refining internal comms for existing customers’ lifecycle via EDMs, IAM, and push notifications. The role will grow into developing TOF campaigns and user nurturing.
We are a Remote First company and allow full Work From Home.
**Key Actions & Duties**
Setup and own the lifecycle touchpoints for In-App Messages
Setup and own the lifecycle touchpoints for push notifications
Setup and own the lifecycle touchpoints for IAMs
Setup and own the lifecycle touchpoints for push notifications
- Launch targeted comms campaigns - from concept to reporting to:Increase product feature uptake
User conversion
User engagement and re-engagement
- Measure, monitor, and refine the comms lifecycles and campaigns based on data and insights
- Build messaging frameworks to communicate USPs, value propositions, and product offerings effectively to our users and customers.
- Evaluate, test, learn, and optimise purchase funnels, customer touch points, acquisition and retention performance, and revenue channels
- Drive ideas for new communications initiatives
**Skill & Experience Requirements**
- Strong experience in communications marketing roles with demonstrable hands-on success in line with the Key Actions & Duties
- Technical Platform experience required:Hubspot or OneSignal
Google Analytics
- A demonstrated ability to craft on-brand and effective messaging
- 4+ years’ work experience in a similar B2B SAAS role
- Ability to work with other marketing departments (paid marketing, SEO, brand, content, social media etc) to set and put in action a winning marketing strategy
- Commercially driven and customer centric
- Project management skills; ability to collaborate with cross-functional partners and prioritise high impact activities
- Degree in Marketing, Communications, or related field
**The Opportunity for You**
**To Apply**
Write a succinct cover letter with three successive sections outlining what you have accomplished in a previous Product Marketer role and how you will bring that to the Bookipi Group.
**About you**
Our experienced marketing team will ensure the continued development of your skills. You will collaborate with cross-functional teams to collect feedback, analyse data, and make recommendations to improve the performance of your marketing campaigns. Your contributions will directly impact the success of the Bookipi Group by delivering the increased performance of customers on our platforms.
**Salary**: $65,000.00 - $80,000.00 per year
**Benefits**:
- Employee assistance programme
- Food allowance
- Work from home
Schedule:
- Monday to Friday
Work Authorisation:
- Australia (preferred)
Work Location: Remote
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