
Product Marketing Manager
5 days ago
Preferable Location(s): Singapore, Singapore- Work Type: Full Time**The Role**
As our first product marketer, reporting to the Head of Product (CTO), you will be responsible for driving the adoption and sustained use of the MindFi platform and professional services (where relevant) to 2 groups of stakeholders: Employers (including Human Resources practitioners) and Employees of our clients.
We are looking for someone who’s passionate about workplace wellbeing and keen on joining us on our meaningful journey to raise awareness and reduce stigma towards employee mental health and productivity. The Product Marketing Manager is responsible for driving the adoption of counseling and coaching services and self-care practices (delivered via the MindFi platform) amongst employees as well as educating employers on how MindFi’s platform and services will empower them and their workforce.
**What you’ll do**:
**Collaborate across departments**: You will work closely with the Care (Coaches and Therapists) & Customer Success teams to create positioning and messaging of the MindFi Platform that speaks to the members and increase our adoption metrics. You will also align with the Growth Marketing team in delivering cohesive marketing messages to our clients.- ** Champion user needs**:Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
**Who You Are**:
- You resonate with our mission to promote greater mental wellbeing in workplaces.-
- You have 4+ years of experience in product marketing, consumer marketing or similar roles.-
- User-centric - You want to think through user-centric lenses.-
- A strong understanding of marketing B2C or B2B2C products.-
- Hands-on experience and knowledge of social media platforms (LinkedIn, Facebook Pages, Instagram, etc).-
- You are analytical, data oriented and enjoy leveraging data to measure your marketing efforts and generate user insights.-
- You are technology savvy and enjoy using or learning to use a variety of digital tools to boost your marketing efforts.-
- You have worked in a fast-paced environment and have a strong sense of total ownership.- Experience or interest in mental health/ wellbeing or therapy or mindfulness.
**Benefits**:
- Get equity from day one at a Y Combinator startup.-
- The chance to drive impact within the mental healthcare landscape in Asia and Pacific region.-
- The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities.-
- Enjoy a low-bureaucracy environment, mínimal meetings, and an asynchronous communications culture.- Competitive compensation.
**Interview Process**:
- Competence Interview: Deep dive into marketing, digital, growth, entrepreneurial and related experiences. (60-min video call)-
- Marketing Strategy: Develop and present a marketing campaign strategy for MindFi to achieve the desired growth. (60-min video call)-
- Interview with Co-founders: Discuss vision, motivation, and fit. (45-min video call)- Offer
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