Product Marketing Executive Sg

7 days ago


Remote, Singapore KNOREX Full time

**Key Responsibilities**
- Plan, devise marketing tactics and strategies for the different prospective customers at all phases of our buying funnel (Attention, Interest, Desire and Action);
- Collaborate with product team to develop product positioning and messaging that resonate with our target buyer personas;
- Provide support in the launching of product releases and facilitation of cross-functional implementation of launches;
- Understand and support our sales channels; train them on the problems we solve for our buyers and users;
- Design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials
- Assist with reporting and performance analysis of all digital marketing campaigns;
- Create, implement & manage user acquisition experiments.
- Manage a suite of digital marketing tools to determine efficacy of campaigns
- Recommend tools, technologies and processes that will scale marketing efforts and lead to impactful growth hacks;
- Conduct competitive analysis of industry and keep track of upcoming/existing competitors and their offering
- Keep abreast with the emerging trends and technologies in the digital marketing
- Identify and implement methods to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms
- Key metrics to measure progress
- Revenue growth from new business and accounts involved
- Development of product marketing materials
- Closing rate using new strategic sales decks
- Adoption of materials used by sales / account management teams

**Requirements**:

- Comfortable with numbers/metrics and displays strong analytical skills
- 2-4 years experience into product marketing and knowledge of ad-tech/digital marketing
- Passionate about digital marketing and has a good understanding/appreciation of the Web, technology, media and advertising field;
- Demonstrates commitment to quality sales and customer service
- Has exceptional interpersonal and communication skills
- Strong attention to details;
- Self-starter, takes initiative and is able to prioritize and handle multiple tasks allocated;
- Able to work under pressure in a dynamic, ever-changing priorities and fast-paced environment;
- Good knowledge and interest in latest industry trends, technology solutions and best practices;
- Good command of written and communication in English; Additional Asian language will be advantage

**Benefits**
- Cross-country colleagues to work with different cultures and people.
- Good insurance coverage and dental benefits.
- Personal development fund to grow.
- Ample opportunities to grow. You get to propose your own ideas and see it through
- Work with passionate, talented and driven colleagues who get things done
- W3F (Work, Wellbeing, Welfare) Fund for courses, materials, personal health and wellbeing
- Quarterly recognition program and long service reward.
- Career growth and personal development scheme.



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