Manager to Senior Manager, Marketing Partnerships

1 week ago

Singapore STB Singapore Tourism Board Full time

[What the role is]

To develop and execute partnerships with key stakeholders to enhance destination attractiveness of Singapore and stimulate tourism outcomes such as tourism spend and visitor arrivals through the following ways:

- Expand target audience engagement through the reach and network of the partners.
- Tap on partners’ expertise, technology and data analytics to reach our audiences more effectively and testbed innovative marketing collaborations.
- Pool together STB and partners’ investment and resources for joint marketing campaigns to create greater business and marketing impact.
- Amplify STB's marketing campaigns and strategies in key markets with like-minded partners.

**[What you will be working on]**

Strategic Marketing Partnership Development
- Engage new and/or existing partners and identify opportunities for collaboration
- Negotiate with new and/or existing partners to generate the best possible outcomes (meeting STB’s business objectives) for the collaboration
- Maintain warm relations with non-partners

Project Management
- Marketing campaign management: Collaborate with partners to drive end to end joint marketing campaigns, from creative development, campaign execution as well as tracking and analysis of campaign performance against marketing strategy and objectives.
- Planning and Budgeting: Manage and track project timelines, budget, and procurement (in line with government procurement procedures)
- Measuring Success: Establish criteria to measure and maximize return on dollar investments in projects to drive business outcomes for both STB and the partners
- Partnership Management: Work closely with partners to drive win-win situations and deliver quality output in a cost-effective and timely manner.
- Engagement and Buy-in: Seek buy-in and approvals where necessary across different levels of the organisation.

Key Relations Management
- External: Tourism stakeholders (such as airlines, hotels) and non-tourism stakeholders (such as payment gateways, mobile payment).
- Internal: Divisions within Marketing Group, as well as other business groups such as International Group, Experience Development Group and Corporate Group (Finance, Procurement, Risk Management and Legal)
- You will be working in a fast-paced and highly volatile environment that would require the ability to manage multiple priorities and stakeholders at the same time.

**[What we are looking for]**
- 4 - 8 years of working experience in a similar capacity
- Excellent verbal and written communication skills
- Good interpersonal skills
- Self-starter, able to follow-up on tasks in a timely manner
- Enjoy building relationships with internal and external stakeholders to achieve common beneficial outcomes
- Strategic marketing partnership experience within the tourism industry will be an advantage

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