Senior Manager, Social Media Strategy

2 weeks ago

Singapore THE ITALIAN ALLIANCE PTE. LTD. Full time

The Senior Manager for Social Media Strategy is the driving force behind our digital presence. This individual is tasked with developing and executing a comprehensive social media strategy across various platforms, including TikTok, LinkedIn, Instagram, and Facebook. Key responsibilities include crafting innovative content, fostering engagement, analysing metrics, and driving growth.

**Key Responsibilities:
**Strategy Development**
- Develop and implement a comprehensive social media strategy to drive brand awareness, engagement, and growth.
- Identify and capitalise on emerging trends and opportunities in the digital landscape. Craft innovative content strategies tailored to each platform, ensuring alignment with business objectives.
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**Content Creation and Management**
- Create engaging and impactful content across social media platforms, including visuals, videos, and written copy.
- Maintain brand consistency and voice across all social media channels. Manage and curate content calendars, ensuring timely and relevant postings.
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**Engagement and Community Building**
- Foster meaningful connections with our audience through active engagement and interaction.
- Cultivate a sense of community and brand loyalty among followers. Monitor and respond to audience feedback, comments, and inquiries in a timely and professional manner.
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**Analytics and Reporting**
- Track and analyse key social media metrics to measure performance and effectiveness of strategies. Generate regular reports and insights to inform decision-making and strategy refinement.
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**Innovation and Adaptation**
- Stay abreast of industry trends, platform updates, and best practices in social media marketing. Continuously innovate and experiment with new content formats and engagement tactics.
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**Qualifications and Abilities**:

- Bachelor's degree in Marketing, Communications, or related field.
- Proven track record of at least 3 years in social media management, with a focus on strategy development and execution.
- Strong understanding of social media platforms, algorithms, and trends.
- Exceptional creativity and strategic thinking skills.
- Proficiency in content creation tools, analytics platforms, and social media management software.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple priorities effectively.
- Results-driven mindset with a passion for driving growth and engagement through social media.

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