Adobe Analytics Sme

1 week ago

Singapore Capgemini Full time

POSTED BY
- Avish Sidhwani- Talent Acquisition Specialist - APACFollow

As a Digital Analytics SME, you will play a pivotal role in driving data-driven decision making and optimizing our clients' digital marketing efforts. Your primary focus will be on leveraging deep expertise in Adobe Analytics, Adobe Target, and Tealium CDP to uncover actionable insights, create targeted experiences, and drive personalization strategies

**Responsibilities:

- **

Manage Adobe Analytics, Adobe Target, Adobe Experience platform implementation in web & app digital properties
System Administrator for Adobe MarTech stack and Managing the Frontend data flow architecture
Lead a team to Implement and support MarTech enhancements and production issues
Managing client multiple requests and project activities on implementing Analytics
Managing the technical requirement for POC to choose CDP vendor
Provide best practice guidance to the teams to install configure and use web/App analytics tools and tag management systems
Work closely with business stakeholders to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements
Writing Technical Specifications to convey the technical requirements for data creation, collection, and distribution
Present insights and recommendations by creating dashboards, reports, and analyses that explain the customer digital experience/journey data-based storytelling
Auditing Analytics data and recommend solution for data defects
Develop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systems JavaScript HTML and CSS

**Preferred skills and qualifications:

- **

Bachelor’s degree (or equivalent) in computer science, information technology, or engineering
Interest in learning new tools, languages, workflows, and philosophies
Professional certification

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