Groupm Nexus Performance Executive, Programmatic

**Overview of job**

As a Programmatic Executive, you will oversee the strategy, planning, implementation, and reporting of all biddable platforms that fall under the scope of Social. You will also provide guidance to the internal teams working on those brands and supporting core team to develop the business capabilities across accounts.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

This role reports to the Performance Manager/Performance Director and the Head of Programmatic.

**3 best things about the job**:

- It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
- Opinions and ideas are highly encouraged, and everyone has a voice at GroupM. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of GroupM.
- It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.

**Measures of Success -**

**In 3 months**:

- A strong understanding of the client’s brands and products
- A keen understanding on the various platforms and systems which power digital media
- Gain an in depth understanding of the programmatic landscape, be trained on the various programmatic/trading platforms and tools and have an understanding of how they operates
- Develop relationships and earn trust with your own team as well as the local market operation teams

**In 6 months**:

- Work with the team on optimization suggestions and work with programmatic director to improve campaign performance
- Develop and identify gaps/processes/tools to improve campaign performance and efficiency

**In 12 months**:

- Be involved with strategic planning with Engagement team and Agency
- Run more efficient campaigns

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**Responsibilities of the role**:

- Execute digital campaigns on platforms like Display & Video 360(ex-DBM), Campaign Manager (Ex-DCM), Trade desk, App nexus, Google Analytics etc.
- Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
- Understand client’s business, media objective and the programmatic product they are currently using
- Ensure client’s KPIs are met as per brief
- Provided regular updates and feedback to team that ensure operational challenges are resolved, new client opportunities are assimilated, and processes are optimized and to ensure a focus in developing client strategy across your portfolio of clients
- Monitoring the success of Campaigns through Google analytics, DSP UIs, Automation Dashboards
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Consistently manage and deliver campaigns for your portfolio of clients, with the highest degree of service, strongest results and without error
- Any other project or tasks as assigned from time to time
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

**What you will need**:

- Bachelor's degree, or equivalent diploma, in disciplines as Mass Communications, Digital Advertising/Media, Business Studies or relevant experience
- 1+ years working experience in Digital Marketing or relevant industry
- Proficiency in Microsoft Excel and PowerPoint
- Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, Adfraud
- Effective communication skills and ability to adjust to a fast-changing environment
- Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
- Passionate about digital media and eager to keep learning about new trends, technologies and best practices across the industry

**More about GroupM Nexus**

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy - everything that can be addressable, should be, as long as it translates into value for our clients - GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

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**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering pe