Groupm Nexus Performance Executive, Search

**Overview of job**

Key strategic role in the Search pillar of the Digital Team. The Search Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns.

**Reporting of the role**

Reports to Manager/Associate Manager, Buying, Search team - GroupM Services

**3 best things about the job**:

- Working in one of the most digitally advanced and forward thinking media agency that is globally connected
- Regular on job training that will be provided to ensure your success in your role
- An opportunity to work with and learn from highly experienced, action orientated media practitioners

**Measures of success**

In three months:

- Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc.
- Familiarity with the digital media landscape, and a keen understanding of performance based digital media
- A keen understanding on the various platforms and systems which power digital media
- Keyword development - mining and cleansing of keywords
- Ad copy management - Writing ad copy, reviewing ad copy performance and provide improvisations

In six months:

- Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance
- Be managing vendor and client relationships
- Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them

In 12 months:

- Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign
- Be able to lead and provide strategic insights on Search matters to the brand teams you work with
- Confident in presenting to clients for your recurring updates
- Be confident in taking part in pitches whilst working together with the rest of the agency

**Responsibilities of the role**:
The GroupM Services team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

Campaign Management
- Keyword development
- Ad copy management
- Budget Management
- Campaign Optimization

Reporting
- Update reporting dashboards
- Present reports to clients

Vendor management
- Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.

Proposal Development
- Assists manager in developing proposals by estimating search traffic, CPCs and Costs

Finance Management
- Ensure entry into BCC (internal Finance tool)
- Ensure documentation is available and endorsed

**What you will need**:

- Positive attitude and hunger to learn - the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes
- Strong copywriting skills as part of the job requires creating compelling ad copy that is relevant to the campaign yet is still within vendor specifications
- Comfortable using Microsoft excel and manipulating dashboards - An analytical mind that is creative as well as data driven to identify trends/patterns and insights
- Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints

**More about GroupM Nexus**

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy - everything that can be addressable, should be, as long as it translates into value for our clients - GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**About GroupM Singapore**

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that as