Senior Director, Premium

**Job Number** 23132140

**Job Category** Sales & Marketing

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**
- Develops strategy and manages execution of brand marketing programs and initiatives for all Premium & Select Brands in APEC
- Partners with the respective global and continent brand teams to align consumer-facing messaging and drive brand reputation
- Partners with the respective global, continent, regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets in APEC
- Partners with the loyalty marketing team to associate our award-winning Brands and drive affiliation to Marriott Bonvoy.
- Partners with loyalty, F&B and brand contents team to develop relevant programs to grow and activate our key source markets.
- Partners with the Performance and Digital teams to deliver efficient and effective media plans, including the brands’ social media strategy.
- Works with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
- Develops RACI and drives strategic execution of destination marketing programs for Asia Pacific with a focus on leisure travel.

**SCOPE**
- Brand marketing for all Premium & Select Brands for the continent.
- Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

**CANDIDATE PROFILE**
**Education, Experience & Requirements**
- University degree required. Master’s degree in related field preferred but not essential.
- Five or more years of managerial experience, supervising and mentoring staff; international work experience strongly preferred.
- Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
- Lodging industry experience is strongly preferred.
- Experience with establishing and managing budgets.
- Prior brand management and marketing experience required.
- Experience and knowledge of destination marketing - preferably in hospitality or consumer brands
- Experience managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
- Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required.
- Experience partnering efforts with global brand management and marketing teams is strongly preferred.
- Experience managing and marketing luxury and lifestyle brands is strongly preferred.
- Proven ability to lead and work with cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).

**CORE WORK ACTIVITIES**

**Brand Strategy & Planning**
- Partners with the Area Directors of Marketing and key HALO hotels and new openings to develop their overall business plans.
- Educates/ communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
- Educates/ communicates consumer insights, ROI to Brand team; partnering VP Marketing
- Co-lead strategic Brand partnerships through criteria rating to deliver desired outcomes.

**Brand Performance & Development**
- Pulls through global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives.
- Is responsible for the effective pull-through and localization of new brand marketing or partnerships initiatives in the APEC region.
- Partners with VP Marketing, Brand Management and AVPs and area teams to ensure owner community and other key stakeholders are well informed with regular brand marketing updates.
- Constantly monitors brand performance and develops appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.

**Operations & Culture**
- Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
- Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the ‘marketing efforts’ are executed on brand.
- Provides marketing input on the turnaround process for off-strategy hotels.

**Marketing & PR**
- Is responsible for developing and executing effective brand marketing programs that achieve/surpass brand and continent perfo