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Performance Manager

2 weeks ago

Singapore Dentsu Aegis Network Full time

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions for our clients.

**Job Title**:
Performance Manager
- This is an exciting time to join dentsu. In good times and bad we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.**_Inclusion and Diversity
- **
- We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.**Role Purpose**

The purpose of this role is to manage performance channels including Paid Search, Paid Social, Display and Programmatic, be responsible for the execution of the strategy, performance of client KPIs, maintain adherence to deadlines and best practices. At its core, the role of the Performance Activation Manager is to plan and implement paid media campaigns across all relevant biddable media channels / platforms to achieve the aims of clients. This will require a strong channel knowledge and ability to identify opportunities to drive new media initiative and client business outcomes.

**Key responsibilities and accountabilities**:
Strategic Performance Marketing
- Responsible for media planning and activation across SEM, Social, Programmatic, Display
- Leading the team of activation executives to ensure end to end campaign delivery and reporting
- Be at the forefront of Performance knowledge (Paid Search, Paid Social, Programmatic and Display) by keeping up to date with industry news and developments
- Build an understanding of the client’s business and digital marketing objectives
- Develop an understanding of the target audiences’ attitudes, behaviour and perceptions, using a variety of market information and research data.
- Develop an understanding of the various digital media channels (Paid Search, Paid Social, Programmatic and Display) and the potential for them in your clients marketing activity.
- Establish an understanding of all areas of iProspect’s expertise and the products/services we can provide to our clients.
- Contribute in developing new products by working with the Head of Paid Media and Performance Directors, with a focus on improving digital performance results.
- Help to educate the clients on digital strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities.
- Be a trusted, knowledgeable source of information in performance marketing.

Campaign Quality Assurance
- Review all campaign builds to ensure they are accurate and in line with initial plan
- Ensure campaigns are delivered as planned with no overspends or errors in delivery.
- Performance Campaign management, optimisation and analysis
- Oversee the monitoring of daily delivery and perform regular optimisation of all campaign elements (audience segments, creative, landing pages, etc.) based on agreed campaign KPIs
- Manage Media Activation Executives across performance media channels with the aim of achieving and exceeding client goals and KPIs
- Support analysts / executives / interns / partners to ensure regular reporting to clients is delivered according to schedule, working in partnership with our operations team. All reports are to be timely, accurate, literate and insightful.

Partner relationship management
- Develop and foster an effective working relationship with our media partners.
- Attend regular catch ups with our priority partners to ensure we continue to deliver the best in class campaigns and identify potential alpha / beta trials.
- Assist with sharing client campaign briefs and seeking input from partners for responses to briefs where time allows.

Innovation & Initiative
- Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings

Professional Responsibilities
- Complete timesheets on a regular, minimum weekly basis
- Arrive punctually at each meeting prepared to contribute, ensure thorough meeting notes are taken and distributed as appropriate
- Develop superior presentation skills - both in-person and over the phone
- Ensure that the agency team produces all client work with the highest level of