
B2b Marketing Manager Singapore
2 days ago
**The Role**
We are looking for a B2B Marketing Manager to join our expanding Marketing team. This role will be a key partner of the Commercial teams to work with key channel partners and capture lifetime value of prospective and existing clients across APAC.
**What You’ll Do**
Build and position Intellect as the Thought Leader on mental health, employee wellness, and emotional wellbeing in Asia Pacific.
**Develop B2B marketing campaigns to**:
Generate demand by addressing opportunities with key accounts
Increase client engagement by educating clients and end-users in the business on Intellect’s suite of solutions
CRM and product optimizations to maximize business ARPU for Intellect
Amplify joint employer and Intellect branding and PR with best-in-class adoption clients
**Collaborate with the sales and business development teams to**:
Run account-based marketing with tailored communications to target, develop, and retain customer lifetime value
Manage content development of key B2B material such as case studies, white papers, and infographics
Align on sales positioning and message consistency across various sales and marketing touchpoints
Track campaign effectiveness and providing recommendations for action as needed
Support events marketing for prospective and existing clients
Take a growth lens to driving client adoption rate and coaching sessions with the client success team
Partner with channel sales for crafting a coherent marketing and sales toolkit for big wins amongst brokers and insurance companies
**Who You Are**
3-5 years of **B2B** marketing experience, preferable in IT/Services industry
Experience in both strategic and tactical aspects of marketing especially content creation, campaign development, and event organisation.
Excellent copywriting and communication skills with strong command of English
Experience working directly with sales
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