Senior Performance Specialist

WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short
- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact:

- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
- Piloting a 4-Day Work Week in 2025

ABOUT THE ROLE

The Senior Performance Specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads.

The role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. A tactical mindset, problem solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within Kaliber.

This role is designed to evolve into broader Growth Marketing responsibilities over time, with opportunities to collaborate on creative strategy, content marketing, and cross-functional initiatives.

RESPONSIBILITIES

Campaign Management and Execution (40%)
- Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
- Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
- Perform corrective actions for performance and budget pacing
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of a new client when necessary
- Liaise with contractors and freelancers for support in campaign execution

Investigation & Reporting (30%)
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
- Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
- Reach out to senior support immediately and proactively when across arduous issues

Client Communication & Collaboration (20%)
- Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Manage select SME client relationships independently, while working closely with performance managers for oversight and support.

Team Development (10%)
- Be a mentor and cheerleader for our Newnicorns—show them the ropes, share tips and tricks, and help them level up to becoming awesome specialists

**Requirements**:
WHAT YOU WILL BRING

The minimum qualifications for this role include:

- 2-3 years in a marketing role
- 1-2 years of experience in paid social and paid search campaign management, ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
- Experience in communication strategy, account management, or client-side roles.
- Has experience with Google Analytics
- Bachelor’s degree or equivalent experience

Preferred qualifications for this role include:

- Proficiency in the following is an advantage: Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Experience in creative strategy and content marketing.
- Exposure to cross-functional marketing capabilities (integrating performance, content, and communication).
- Strong strategic thinking beyond technical execution, focused on driving business outcomes.
- Proven experience with Project Management software (bonus points if you’re a ClickUp pro)
- Exceptional written, spok