Head of Marketing, Apac Franchise

**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

**Diversity Statement**

**Your role in a nutshell**:
We are hiring for **Head of Marketing, APAC Franchise**, to be based in our Singapore Office. In this role, you will transform the APAC marketing strategy alongside the International Marketing Director to ensure brand development and growth, combining the global strategy with market relevancy with APAC Head Franchise markets. You work with the Head Franchise leadership team (internal & external) to identify marketing opportunities in key strategic lead markets to elevate brand equity and drive profit. You will support our Head Franchise markets in bringing the purpose and strategy to life through global and locally relevant brand and activism campaigns.

**More about the role**:
**Primary Accountabilities**:

- Recommend and oversee the execution of an integrated 360 marketing plan (including PR, digital, social, CRM) to drive brand awareness, new customer acquisition and deliver sales objectives with Head Franchise markets
- Implement the brand strategy in each market and influence decisions in business rhythms
- Develop leading-edge creative external Marketing & Activism, and communications initiatives
- Identify strategic marketing opportunities in lead markets
- Participate and lead International Head Franchise Communications Meetings and Forums throughout the year
- Lead the APAC Marketing budget process
- Embed Activism in our communication to create local brand relevance and establish authority as an authentic, purposeful brand in Franchise markets
- Monitor implementation of global brand strategy at the market level to ensure consistency of The Body Shop’s brand purpose and expression are felt by the customer
- Develop targeted digital plans that align with business objectives and provide impactful returns and react on opportunities to maximize selling opportunities
- Set external marketing & digital marketing KPIs with Head Franchise markets; recommend actionable insights to the leadership team.
- Work with Business Managers to develop robust Market Business plans to deliver sales objectives. Champion the culture of best practices and local marketing ideas implementation
- Influence the Global Brand and Customer Team to ensure the APAC Head Franchise strategy is aligned with the broader global objectives and incorporates locally relevant large-scale initiatives.
- Lead APAC Head Franchise markets and actively lead and participate in various global meetings/ forums to ensure that Head Franchise markets’ feedback is incorporated in global plans and guidelines to support local moments, sales forecasts, and marketing strategy.

**What we look for**:
**Experience**:

- Minimum 10+ years of experience in regional brand communication position within a large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred).
- International experience and/or exposure to a varied and demanding client base
- Strong interpersonal skills - building powerful relationships with the Head Franchisees and their teams
- Negotiation and influencing skills are all critical.
- Identifying key areas of impact and ensuring the ‘customer first' approach
- Problem-solving skill
- Experience in collating and analyzing information across various forms of data
- Previous success in converting strategies into real results
- Complex project management experience
- Sound knowledge and experience in NPD and launch to markets
- A creative leader who can think out of the box and has a hands-on mentality

**Talent Drivers**:

- Purpose
- Personal Conduct
- Leadership
- Collaborative Skills
- Commerciality