Director / Assistant Director / Senior Manager, Marketing

2 weeks ago

Singapore GAIN CITY ENGINEERING (M&E) PTE LTD Full time

**About Gain City**

At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact.

**About the Role**

We are seeking an experienced and strategic **Marketing Director / Assistant Director / Senior Manager**to lead the development and execution of marketing strategies and initiatives across all platforms - digital and non-digital - for the launch of new products.

In this role, you will drive market adoption, revenue growth and brand awareness for our pipeline of new products. You will act as a hands-on HOD, providing both strategic direction and operational leadership to ensure successful go-to-market execution, leveraging deep customer insight and market analysis.

**Key Responsibilities**
- Lead the development and execution of marketing strategies for new product launches across all stages - from concept to commercialisation
- Define and communicate clear product value propositions and messaging frameworks that resonate with target audiences
- Act as the voice of the customer to influence product development and the overall roadmap
- Collaborate with key stakeholders to align marketing strategies with corporate objectives
- Ensure the adoption of best practices and maintain a forward-looking, data-driven approach
- Own the go-to-market strategy, including launch planning, channel strategy, pricing, packaging and demand generation
- Partner strategically with Product, Sales, Engineering and Operations to ensure alignment and successful product rollouts
- Ensure seamless marketing execution and brand consistencySet, monitor and report on KPIs to measure marketing impact and optimise performance using data-driven insights.

**Qualifications and Requirements**
- Bachelor’s degree in marketing or a related field
- Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role
- Proven leadership experience, with a strong track record of building and developing high-performing marketing teams
- Demonstrated success in product launches, entering new market segments and brand development
- Strong experience in cost management and leading efficiency initiatives
- Experience in home appliances and electronic products is advantageousExcellent interpersonal and communication skills, with the ability to influence senior stakeholders and lead cross-functional initiatives

**What We Offer**

At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package.

**Join Our Team**

**Note

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