Branded Channel Retail Marketing Specialist
2 weeks ago
Are you excited and highly energized to expand the organization, brick by brick?
Bring your validated experience in retail marketing and retail operations to support the alignment and drive the planned campaigns across SEA markets. Put on your fun and imaginative hat to increase the reach to many more millions of children
**Core Responsibilities**
- Drive, develop, align and support an integrated marketing calendar across Southeast Asia markets
- To achieve instore execution excellence and consistency
- To identify gaps and opportunities to optimize commercial performance
- Develop new store opening activities
- Drive and align with other functional key collaborators
- Plan and review instore layout and planograms to elevate the brand experience
**Play your part in our team succeeding**
The aim of the LEGO Certified Store (LCS) strategy is to increase brand awareness, improve partner performance and to deliver consistent high quality retail experience for consumers and shoppers.
LCS is one of the key growth drivers in South East Asia (SEA) and will be expanded purposefully in the coming years. This role plays an important part to support SEA expansion plan, to deliver the consistent “look & feel” and consumer experience in the LCS stores.
**Do you have what it takes?**
- In-depth knowledge of retail industry trends and best methodologies
- Retail marketing experience preferred
- Analyze data to find opportunities to increase store foot traffic
- Proven organization skills
- Attention to details and ability to prioritise multiple tasks
- Good communication and negotiation skills
- Experience in SEA markets (Singapore, Malaysia, Emerging Asia)
- Ability to work independently and to collaborate within a team.
- Flexible and adaptable
- Proactive and initiative
LI-FH1
**What’s in it for you?**:
**Here are some of what to expect**:
- ** Family Care Leave** - We offer enhanced paid leave options for those important times.
- ** Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- ** Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- ** Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- ** Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- ** Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
Thank you for sharing our global commitment to Children’s Rights.
**Just imagine building your dream career.**
**Then make it real.**
**Join the LEGO**®** team today.**Location**
- Singapore Hub, Singapore**Job ID**
- 0000005878**Category**
- Sales, Marketing & Product Management
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