Brand Marketing Specialist

2 days ago

Singapore minden.ai Full time

**Who we are**:
minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group and Singtel. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.

**The way we work**:
At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition.

We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people to amplify effectiveness as a team.

This is a newly created role and we are looking for a Brand Marketing Specialist to join our Brand Marketing Team in Singapore. You will be one of the pioneers to build the newly created brand - yuu together with a team of marketing specialists. You will also be exposed to working with leading brands in Singapore as well as highly recognized advertising agencies to manage and to coordinate our yuu brand marketing initiatives across various marketing workstream, including campaign and creative developments, media planning and buying, digital marketing, campaign activation etc.

**Your responsibilities will include but not limited to**
- Assist in the development and execution of creative marketing plans aligned with the corporate business strategy and brand image
- Contribute to the creation of the marketing calendar and assist in implementing it
- Coordinate the editorial direction, design and production of branded materials and ensure consistent articulation of the branding
- Copy write, edit and proof-read marketing materials in both English and Chinese
- Work with agencies to execute media planning and buying
- Build the digital marketing ecosystem across paid, own, earn
- Assist in preparation of reports and presentation decks

**You should have**
- Ideally 2-3 years of experience as a Brand Marketing Specialist, either in agency, in-house
- Self-driven mindset and always eager to learn
- Good command of spoken and written English and Chinese
- Ability to perform in ambiguous, low control yet fast paced environment
- Experience working in a startup environment will be an added advantage

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