Brand Marketing Specialist

1 week ago

Singapore Yara Full time

Date posted: Sep 23, 2024- Location: Singapore, SG- Area of Expertise: Communication and Brand- Job Type: Permanent- Work mode (place): On site + Home office- Job Requisition ID: 20922**Brand Marketing Specialist**:
**About the Unit**:
Founded in 1905 and headquartered in Oslo, Yara International is a Norwegian multinational company (MNC) and the leading sustainable agricultural, digital farming solutions, and farmer livelihood-enhancement company. Our dedicated team of 18,000 professionals in 160 countries are committed to helping the world achieve a nature-positive food future through regenerative farming, climate neutrality, and farmer prosperity.

With its headquarters in Singapore, Yara Africa & Asia (YAA) is one of Yara’s three regional geographic operating units. YAA and its team of 2,000 employees support an extensive and diverse region of 22 market economies. YAA works closely with in-country, regional, and global stakeholders - including policymakers, commercial and smallholder farmers, retailers and channel partners, and NGOs to identify how the company can best support priorities around food security, farmer livelihoods, sustainability and circular economy across the food value chain. With global production capacity and product innovation, digital technology across five digital farming hubs - three of which are in Africa and Asia (Singapore, Shanghai, and Bangalore) - Yara Africa & Asia is supporting millions of farmers to grow our food sustainably.

**Responsibilities**:
The Brand Marketing Specialist will report to the Strategic Marketing Director, Africa & Asia. This position will be part of the YAA Innovation & Impact team and has the following responsibilities.

Event management
- Manage and execute events and corporate brand positioning initiatives (including open innovation hackathons, regional conferences/workshops, launch & partnership events, corporate branding design etc)
- Responsible for planning and executing events that support the company's ambition of Growing a Nature Positive Food Future and support the Africa & Asia region’s goals.
- The Brand Marketing Specialist will work closely with the regional/local Communications, Corporate Branding, Marketing, Innovation teams to ensure that all events and initiatives are aligned with the company's messaging, objectives, and brand identity.
- Manage and see through all aspects of event planning and production, including budgeting, venue selection, vendor management, logistics, and creative materials. Making sure about the quality of event production outcome and keeping to deadlines.
- Develop creative and effective promotional materials for events and corporate brand positioning initiatives, including print collateral, digital content etc.
- Coordinate with internal and external stakeholders to ensure all events and initiatives are executed seamlessly.
- Analyse the effectiveness of events and initiatives and make recommendations for future improvements.
- Corporate gifts development & management.

External Communication
- Manage and develop Yara Africa & Asia Linkedin account, with creative and attractive content. And to build content strategy to grow the followers in a healthy pace with targeted OKR.
- Leverage on social listening tools to conduct analysis on Yara Africa & Asia Linkedin account.
- Manage Yara Africa & Asia website.
- Support on some content creation, like photo & video shooting.

Internal Communication Support
- Supporting on some internal communication projects when needed

Marketing Support
- Supporting on key marketing initiatives when needed

**Profile**:

- Minimum Bachelor’s degree in International Business, Business/Marketing, Mass Communications with minimum 5 years of experience.
- Creative thinker with strong event planning and corporate brand positioning management experience.
- Proven hands-on experience on Corporate Positioning/Branding campaigns and event production
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Experience with social media management with tracked record.
- Excellent communication and interpersonal skills, with the ability to manage multiple internal and external stakeholders.
- Proficiency in Microsoft Office. Familiar with design software and video production is a plus.
- Organized and creative.
- Collaborative and able to manage multiple stakeholders.
- Keen on embracing technology.
- Resourceful.
- Attention to detail and the ability to work under time pressure.

**Additional Information**:
**Job Segment**:Sustainable Agriculture, Agricultural, Project Manager, Agriculture, Technology

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