Creative Strategist

**About STERRY**:
At **STERRY**, we’re a cutting-edge marketing agency that helps brands scale through innovative digital strategies and compelling creative work. We’re all about pushing boundaries and driving results for our clients, specializing in performance marketing, video content, and high-converting ads. We’re looking for a **Creative Strategist + Video Editor** to join our dynamic, remote team and help us craft the most engaging, results-driven campaigns in the industry.

If you’re a creative mastermind who thrives on collaboration, loves video content, and has a sharp eye for performance-driven strategies, this role is for you
**We’re seeking a **Creative Strategist + Video Editor** to join our team, someone who can develop and execute video-driven content strategies while keeping a keen eye on performance metrics. You’ll play a pivotal role in bringing concepts to life, working closely with our ads team and video editors to create high-impact content that drives results for our clients.

You’ll lead the creative direction for paid ads (Meta Ads, TikTok, etc.) and organic social content, leveraging your expertise in video editing, strategy, and performance marketing to produce top-tier, engagement-boosting content.

**Key Responsibilities**:
**Creative Strategy & Performance Execution**:

- Lead and strategize creative direction for Meta Ads, TikTok, Instagram, and other platforms to generate high engagement and conversions.
- Use data to optimize creatives: track key performance metrics (CTR, view-through rates, etc.) and adjust strategies accordingly.
- Continuously ideate and develop fresh, innovative concepts that drive client success.
- Stay up-to-date on industry trends, new video formats, and competitor strategies to maintain our cutting-edge approach.

**Video Editing & Execution**:

- Edit high-performing video content for paid ads and social media platforms, ensuring each piece aligns with client goals and brand aesthetics.
- Take raw footage and transform it into compelling, on-brand, and results-oriented video content.
- Leverage AI-driven content tools to enhance video quality and efficiency.

**Creative Operations & Process Optimization**:

- Develop and optimize workflows for video content creation, ensuring fast, efficient execution while maintaining high creative standards.
- Work closely with the team to streamline the creative process and ensure alignment with client needs and objectives.
- Collaborate on creative strategies for campaigns, ensuring brand guidelines are met and performance metrics are exceeded.

**Leadership & Growth**:

- Take ownership of creative projects, guiding them from initial concept to final execution.
- Lead by example, sharing innovative ideas and driving creative problem-solving across the team.
- Help mentor junior creatives and foster a culture of excellence and innovation.
- Be a proactive contributor to the continuous improvement of creative strategies and operational efficiencies.

**What We’re Looking For**:

- A strong passion for creativity and video content - you’re the type of person who loves to bring ideas to life through storytelling.
- Proven experience in creative strategy for digital ads, particularly with Meta Ads, TikTok, and other social media platforms.
- Mastery of video editing tools (Final Cut Pro, Premiere Pro, etc.) and the ability to craft visually stunning videos.
- Deep understanding of performance metrics and how they drive creative decisions.
- A collaborative spirit - you’re comfortable working with multiple teams, including ads, video editors, and designers, to achieve common goals.
- Familiarity with AI content generation tools is a plus.
- Strong independent work ethic - you take ownership of projects and consistently deliver results.
- A proactive, solution-oriented mindset with a focus on creativity, quality, and efficiency.

**What We Offer**:
**Flexible Work Schedule**: We focus on results and trust you to manage your time effectively.
**Ownership & Autonomy**: Lead creative strategies and campaigns, taking full ownership of projects and creative outcomes.
**Innovative & Collaborative Team**: Work with a team that’s obsessed with growth, learning, and pushing creative limits.
**Professional Development Opportunities**: We’re committed to helping you grow and excel in your creative career.
**Competitive Compensation**: Enjoy a compensation package above industry standards, plus other benefits.

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