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(Senior) Content Marketing Executive

2 weeks ago

Geylang, Singapore Love, Bonito Full time

**About us**

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

**You Should Have / Be**:

- Passionate about fashion and style, with a pulse on the latest global trends
- An obsessive eye for detail when it comes to marketing fashion products, with an ability to distinguish key selling points
- A true storyteller, with a sincere love for community-building through content, and an interest in how style empowers women in their everyday lives
- Energised by fast-paced start-up environments, with a gritty, can-do attitude

**Main Responsibilities**:
Reporting directly to the Brand Marketing Manager in the HQ team, you will play a pivotal role in developing and executing content strategies to elevate Love, Bonito’s brand awareness and love, increase product visibility, and drive sales growth.
- Work closely with Assortment and Product Marketing teams to develop compelling content angles for our product launches.
- Maintain and disseminate Love, Bonito’s global content library, partnering our cross-functional teams including our Global Marketing and Country Marketing teams.
- Partner our Creative teams (including Studio, Graphic Design, and Copywriting) to deliver best-in-class content.
- Project manage end-to-end planning and execution for monthly content toolkits, tracking progress against key milestones and timelines.
- Monitor content performance metrics across channels, and provide actionable insights for continuous optimisation and improvement.

**Requirements**:
**Qualifications & Experience**
- Bachelor's degree in Marketing, Communications, or related field.
- At least 1-2 years of experience in Content Marketing, Social Media Marketing or Public Relations, in a consumer or retail company.
- Proven experience in content planning, development and execution, preferably in a global context.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
- Creative thinking and problem-solving abilities.
- Analytical mindset with a focus on data-driven decision-making.
- Proficiency in marketing tools and platforms.
- Familiarity with trends and best practices in digital marketing and content creation.

**Benefits**

**1. Flexible Work Arrangement**
- Work from anywhere*
- Hybrid work and adjustable hours - as long as present during our core working hours

**2. Staff Wellness**
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

**3. Learning and Career Development**
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning

**4. #TeamLB perks**
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme