Product Marketing Manager

2 days ago


Jurong West, Singapore Festo Pte Ltd Full time

**Product Marketing Manager**:
We are seeking a driven and strategic **Product Marketing Manager** to join our team. In this role, you will play a key part in shaping the success of our product portfolio by managing go-to-market strategies, product lifecycle activities, and cross-functional coordination. You will work closely with Sales, Marketing, Supply Chain, and Pricing teams to increase product adoption, market share, and profitability.

**Product lifecycle Management Responsibility**:

- Product-based Campaigns
- Develop and launch product campaigns
- Align with cross-functional team (e.g., Product Supply, Pricing) to ensure smooth launch of product campaigns
- Take ownership to ensure implementation (e.g., Product Benefits Training for Sales, etc.) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc.
- Product Care and phase-out
- Implement product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase out, data management, etc. in consultation with RPM team.
- Product idea to realization
- Institute a systematic process to collect and evaluate product requirements and feedback from the market
- Support definition of product priorities based on Festo values, Festo positioning, and market needs with various stakeholders (Industry Segment and Cluster teams)
- As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle
- Product Steering
- Working with the BDM to take the monitoring of sales performance and translate gaps into sales actions
- Working with the BDM on sales incentives and key focusses to drive sales.
- Defines local demands on Processes and Tools requirements

**Lead the cluster product marketing team**
- Setting Goals and Objectives: Defining clear goals and objectives for the team and aligning them with Sales Cluster and Global goals.
- Leading and Directing: Providing guidance, direction, and support to the team.
- Building Relationships: Fostering strong relationships with team members and stakeholders.
- Managing Performance: Evaluating team performance, providing feedback, and coaching team members.
- Developing Talent: Identifying and developing the skills and potential of team members

**Collaborate with relevant cluster and country functions in achieving the right product mix.**
- Establish the right pricing corridor for new product launch along cluster pricing team
- Team up with cluster digital marketing and offline marketing team to promote the focussed products
- Support supply chain team in demand planning based on the demand from market

**Job Requirements**:

- Bachelor's degree in Engineering, Business, Marketing or related field (Master’s is a plus)
- Minimum 5 years’ experience in product or technical marketing, preferably in industrial/automation sectors
- Strong understanding of product lifecycle management and campaign execution
- Analytical with ability to interpret sales and market data
- Excellent communication and stakeholder management skills
- Proficient in MS Office; experience with CRM and marketing tools is an advantage
- Company: Festo Pte Ltd
- Location: Singapore, SG, 628754


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