Senior Manager Campaign Strategy

**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
**Job Description** Team Summary**

Visa Consulting & Analytics (VCA) is Visa's consulting division, serving Visa's clients (including card issuers, acquirers and merchants) and solving their strategic problems, focused on improving performance and profitability. Drawing on our expertise in strategy consulting, payments, data analytics, marketing, operational and macroeconomics, VCA drives high impact projects with tangible financial results.

**What a VMS Campaign Strategist will do**:
The campaign specialist will support the full lifecycle of customer marketing design, creation and delivery. He/she will work closely with our market execution teams and our data science teams in designing and customizing targeted marketing campaigns that will provide their end customers with best-in-class customer experiences.

**Key responsibilities**:

- Support operating teams in defining outcomes from campaign marketing communications
- Analyze historical campaign metrics and operating criteria to determine key success elements
- Provide thought leadership to execution teams across the lifecycle of a campaign
- Identifying the most valuable target segments
- Developing the call to action (offer and messaging)
- Evaluating the channel mix for delivery to maximize return on investment
- Deploying best practice campaign measurement frameworks
- Reviewing user journeys for gaps and drop-offs
- Playback results and success of campaigns delivered to client, leading to improved customer experiences
- Be accustomed to collaborating with a financial institution’s teams to constantly deliver best outcome for customers via marketing comms.
- Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.
- Guide the preparation of project status updates for stakeholders and leaders
- Facilitating workshop sessions and implementation planning sessions with market execution teams

**What you will need**:

- 10+ years of relevant experience with banking and fintech organizations with experience in payments or money movement preferred.
- Experience in planning and executing campaign communications across multiple media channels including EDM, digital and POS
- Experience working with complex granular data and synthesizing it into actionable insights for decision makers
- Excellent communication, storytelling, and presentation skills.

Experience with a card issuer or an e-commerce marketplace preferred

**Qualifications**
- 10+ years of relevant experience with banking and fintech organizations with experience in payments or money movement preferred.
- Experience in planning and executing campaign communications across multiple media channels including EDM, digital and POS
- Experience working with complex granular data and synthesizing it into actionable insights for decision makers
- Excellent communication, storytelling, and presentation skills.
- Experience with a card issuer or an e-commerce marketplace preferred

**Additional Information**
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.