Director - Corporate Marketing

2 weeks ago


Hougang, Singapore SGInnovate Full time

_This role is with Nanofilm, a startup supported by SGInnovate._

**Background**

NanoFilm, listed on the Mainboard of SGX, is a leading provider of nanotechnology solutions in Asia with its own proprietary technologies. Our products are services are integral to the smooth functioning of many of the technologies and tools which are essential to our modern life. Our solutions serve as key catalysts enabling our customers to achieve high value-add advancements in their end-products, in an environmentally sustainable manner. We were founded in 1999 as a high-tech spin-off from the Nanyang Technology University, offering surface solutions based on vacuum deposition, including using our proprietary Filtered Cathodic Vacuum Arc (FCVA) technology. With its headquarter in Singapore, the Company have over 3,000 employees in companies across Singapore, Japan, China, India, Germany and Vietnam. We seek to achieve technology breakthroughs, redraw the boundaries of material sciences and develop nanotechnology solutions which will enable new end-product possibilities. Our goal is to be a future generation technology-based solutions company, with a vision of our advanced materials and nanoproducts being integrated in the modern daily lives of consumers around the world.

**Job scope**
- Provide marketing leadership, working across the Group and with relevant stakeholders (Group management & BU teams), to develop, implement and track marketing strategies & strategic initiatives that drive profitable growth to meet or exceed company objectives.
- Develop and manage a portfolio of growth opportunities that address the corporate growth & profitability targets within the frame of the business plan.
- Lead & drive analysis of the external environment (STEP) and Market Research for target markets (Total Market size, segmentation and target segments, growth rates, growth drivers etc.)
- Research and analyze key customers & target customers to ensure their strategies are understood so that the group can provide aligned value propositions to capture growth opportunities.
- Competitor analysis: establish a clear framework for researching competitors and understanding their strategies so that the group can anticipate and take advantage of opportunities.
- Build relevant market strategies with clearly targeted segments & target customers that meet corporate profitable growth objectives.
- Develop with relevant stakeholders relevant product portfolio / solution portfolio to achieve growth targets along with relevant pricing strategy based on analysis.
- Develop most relevant go to market approach to capture maximum value for the company based on understanding of the value chain for the specific solutions.
- Define and agree on most effective & efficient planning of market communications and demand generation strategies, such as Exhibitions, tradefairs, etc to promote the marketing strategies prioritized.
- Define, implement & track KPI’s to monitor the effectiveness of all relevant strategic initiatives
- Any other tasks assigned by the Management

**Level of relevant working experience**

6 - 10 years

Pay: $10,000.00 - $13,000.00 per month

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Singapore 535226



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