Senior Brand Relations Manager

#LI-JL3

**Help shape, further develop and amplify one of the world’s most beloved family brands.**

**Bring your passion and drive to maximize LEGOLANDs use of the LEGO IP through providing expert brand support and collaborative LEGO brand management.**

**Core Responsibilities**- Be the brand ambassador and help build strong LEGO brand experiences across LEGOLAND parks and Discovery Centers across the region- Ensure accurate representation of the brand across the global suite of LEGOLAND Parks, Hotels and Discovery Centres- Manage the Approvals process for the region (as licensor for the LEGOLAND brand)- Run LEGO Brand Training program across the LEGOLAND estate, ensuring its roll out, iteration and usage in partnership with Merlin- Use LEGO Brand assessment tools and process to identify commercial and brand opportunities across LEGOLAND estate.- Engage directly with LEGO and Merlin senior team members across region to ensure LEGO brand training, approvals and compliance meet expectations- Be part of global brand relations team and ensure alignment on the Approvals, Assessment and Training workstreams across regions

**Play your part in our team succeeding**

Merlin Partnership supports the LEGO mission to **inspire and develop the builders of tomorrow** and is responsible for the driving strategic partnership between The LEGO Group and Merlin Entertainments and for leveraging synergies and tapping into connections across LEGOLAND and The LEGO Group.

Merlin Entertainments Group is the second largest theme park operator in the world; number 1 in Europe, with 100+ attractions worldwide reaching more than 60 million guests annually. The group owns and operates 10 LEGOLAND Parks, nearly 30 indoor LEGOLAND Discovery Centres, 8 LEGOLAND Hotels and 4 LEGOLAND Water Parks with a high ambition to increase the global footprint year on year.

**Do you have what it takes?**- Experience managing a top tier global brand- Demonstrated ability to navigate a sophisticated people network and communicate effectively across different cultures, roles and levels of seniority- High degree of personal integrity- Ability to multi-task several priorities simultaneously- Strong collaborative and partnership attitude; demonstrated leadership and partnership abilities- Able to work effectively both autonomously and as part of a team- Flexible and resilient towards project/situation changes- Willing to travel 1-2X per month- Leisure industry knowledge and experience preferred- Experience developing and implementing training tools and processes- Ability to balance global direction and localized approach

Work with LEGOLAND as the ultimate physical manifestation of the LEGO brand to deliver a great brand experience that will thrill and engage millions of families across the world.

Core Responsibilities
Manages or performs work at one or more following marketing areas: Media, Brand Communication, Marketing effectiveness, PR, Events and etc.

**Join the global LEGO® team**

**What’s in it for you? Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Build your career brick by brick at the LEGO Group.**

**Location**
- Singapore, Singapore Hub

**Job ID**
- 3-2907

**Category**
- Sales, Marketing & Product Management