E-commerce Product Marketing Lead

1 week ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users.

We are looking for passionate and talented people to join our product and operations team, together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users. Join us as we drive the future of E-commerce here at TikTok.

**Responsibilities**:

- Work across internal products and operations stakeholders, as well as external merchants and creators to continually improve TikTok Shop overall product go-to-market strategy.
- Be able to understand and internalize product features, user experience, business value and market implications from a marketing perspective.
- Continually dive deep in understanding product users (ie. merchants, creators, consumers, partners, internal staff, etc.) within respective domain and region.
- Develop a deep understanding of marketing channels and content standards that can be utilized for respective domain users and continually use data to refine your approach.
- Simplify information from multi-sources by eliminating components and rearranging into a market-facing story through content visualization approaches with a multi-disciplinary team.
- Lead a high performing team and navigate a startup environment

**Qualifications**:

- 5+ years of experience in e-commerce/marketing or relevant experience
- Experience positioning product and building product strategy in market.
- Good understanding of APAC e-commerce landscape
- Experience leading a team and as a people manager with strong leadership skills, whether with direct team or indirectly with cross-functional teams
- Ability to motivate team and drive outcomes, unblocking issues where needed
- Track record of influencing cross-functional teams and collaborating closely across teams
- Ability to set priorities, problem solve, and multi-task
- Flexible team player who thrives in a fast-paced, often ambiguous, environment
- A commercial and data-driven mindset, with ability to use data in storytelling
- Excellent communication and interpersonal skills
- Bachelor's degree or above

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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