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Digital Consultant
3 weeks ago
**We are recruiting for a full-time Digital Consultant to work with us in Singapore.**:
R3 is a uniquely global firm that drives greater marketing effectiveness and efficiency for our clients. Our company was founded in 2002 on three “Rs”: Return on Agencies, Return on Media, and Return on Investment. We see ourselves as the “McKinsey of Marketing.” Whereas a CEO has access to independent best practices from McKinsey, Bain or BCG, and a CFO has access to KPMG or EY, a CMO has no such independent partner. We aim to fill that gap. R3 is now 100 people strong, with offices in New York, London, Singapore, Shanghai, and Beijing.
**The Role**
The Digital team within R3 focuses on delivering data led insights - through Digital performance audits, benchmarking, competitive analysis and best practice guides - to help our clients improve the ROI on their digital marketing.
To do this effectively, a Digital consultant should have Data Storytelling skills (read more about Data Storytelling here).
Data storytelling comprises 3 key essential skill sets
- **Data Analysis**: The ability to understand, manipulate, identify patterns and extract key insights from structured and unstructured data
- **Data Visualization**: The ability to use charts, graphs, tables and visuals both for analysis (to identify insights), and to effectively present the data to showcase an insight
- **Data Storytelling**: The ability to go a step further from visualization, to taking multiple insights and visualizations to craft an overall framework. The ability to communicate this framework-led story to key client stakeholders to solve business problems and drive change
**The Scope of Work**
- Work with multiple Research and Competitive Analytics tools to extract client and competitor digital marketing and/or consumer insights data
- Carry out data analysis on Microsoft Excel to identify trends, patterns, anomalies, and other useful insights
- Evaluate brand performance across digital marketing channels - Search, Social Media and Display (including programmatic)
- Simplify complex data into a user-friendly format such as graphs, charts and other visual aids.
- Create reports in PowerPoint to visualize insights from data
- Craft actionable recommendations based on insights derived from data
- Present insights and actionable recommendations to senior client stakeholders
- Bachelor’s degree
- Work experience in Digital/Performance Marketing with hands on experience in Search/Social/Programmatic/eCommerce would be a requirement. (Google AdWords, Meta, LinkedIn, etc certification is a plus.)
- Work experience with typical MarTech platforms and knowledge of advertising operations and site analytics is a plus.
- Work experience on global or regional digital/media strategy and/or execution
- Strong critical thinking and problem solving skills
- Advanced skills in MS excel
- Exceptional verbal presentation skills
- Ability to recognize patterns and trends in data sets and use numerical information to develop insights
- Ability to use charts, graphs, tables etc. to visually represent data on MS Excel and PowerPoint - Experience using data visualisation software such as tableau is a bonus
- Ability to summarize and explain complex information to senior and junior stakeholders alike.
- An eye for research and a curious and global mindset
- Strong attention to detail
- Ability to work independently with mínimal supervision
**Compensation & Benefits**
R3 conducts six-monthly 360-degree evaluations. We review compensation and bonuses according to company and individual performance.
We have specific rewards every three, six, and nine years of service for those who stay with us.
**Our Culture**
**One Team** - Despite offices in multiple countries, R3 works under a single P&L model, which is unique in the marketing services industry and allows for far greater sharing and collaboration. We believe this is critical to our long-term success.
**Add to the Culture, Not Change It** - Although we work with the world’s largest companies, R3 is very different from a large agency or consultancy. We maintain more of a ‘family’ feel with extensive collaboration, partnership, and no politics. We take pride in what we have achieved and humility in how we can better ourselves. We welcome ideas and opinions from all levels, and it is this accessibility and open culture that we want to build the company on, regardless of geography. For us, it’s more important to have people who fit R3’s culture.
**Act With Integrity** - There is no company in the marketing sector that puts a higher value on integrity and honesty. We handle highly confidential information from marketers and agencies, including media cost benchmarks and sales information. The person who takes on this role must be beyond reproach.
**Growth & Development** - R3 believes in ongoing training, motivation, and incentives to keep and inspire than best possible consultants. Every week, we hold