Regional Marketing Manager, Asean, Application

2 weeks ago

Changi, Singapore Thales Full time

Location: Singapore, Singapore

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Thales established its presence in Singapore in 1973 to support the expansion of aerospace-related activities in the Asia-Pacific region. Throughout the last four decades, the company grew from strength to strength and is today involved in the primary businesses of Aerospace (including Air Traffic Management), Defence & Security, Ground Transportation and Digital Identity & Security. Thales today employs over 2,100 people in Singapore across all its business areas.

**Responsibilities**:

- Develop the Thales CPL ASEAN regional marketing plans with sales and functional marketing regional representation for Application and Data Security
- Strategically develop the ASEAN Go To Market plans with sales and functional marketing regional representation
- Localisation - define the strategic approach to localized assets and communications including nurture and digital programmes, if required.
- Online - ensuring the online presence in key markets optimised in-line with key search terminology for the region, developing additional local pages, landing experiences and promotions based on market requirements such as compliance mandates
- Digital -defining and executing a digital programme which adds value to the strategic approach of the region, such as programmatic retargeting, awareness, multi-touch engagements, webinars
- Events: plan and execute both strategic C’level events plus core tradeshows in region
- Develop and implement vertical demand generation campaigns focused on the core verticals identified for the regions.
- Be a proactive contributing member of one of the global tiger teams on specialization such as; Analysis, Nurture, ABM etc.

**Requirements**:

- 7+ years of experience in relevant marketing activities for enterprise software companies
- 7+ years of experience in Field Marketing for B2B software or cybersecurity company, with proven ability to deliver consistently strong measurable results
- Experience in developing emergent markets ideally within the ASEAN region
- Security, Storage or Networking Industry Experience required
- Strong copy writing and editing skills
- Excellent organizational skills with the ability to run multiple projects and meet deadlines
- The ability to work in a collaborative environment, preferably experience of acquisition and integration
- Undergraduate degree, MA an advantage
- Creative, high energy, innovative, proactive, and resourceful
- Regional business travels are required up to 30%.

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