Digital Marketing Executive
6 days ago
Digital Marketing Executive is a key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. Therefore essential that he/she has hands-on experience using various digital marketing platforms (esp Facebook and YouTube).
The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
**Key Responsibilities Include**:
- Drafting of video ad scripts to be filmed for paid ads across various channels such as Facebook, YouTube and Tik Tok
- Creating, launching and optimising paid social channels (E.g. Facebook and YouTube)
- Creation of landing pages from scratch for A/B Testing and mega events
- Funnel building using the software Clickfunnels, Thrivecart, Infusionsoft
- Maintain partnerships with media agencies and vendors
- Measure the performance of digital marketing efforts
- Manage the creation of relevant and engaging digital content for publishing on various digital platforms
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
**Requirements**:
- Proficient with building up campaigns in Infusionsoft
- Familiar with Everwebinar, ClickFunnels and Zapier
- Good with numbers to do up marketing reports and budgeting
- Proficient with the FB and YouTube ad manager platform
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