Marketing and Communications Executive
7 days ago
Primary Objective
Responsible for planning and executing marketing campaigns & initiatives in accordance to HPL’s business strategy to build brand awareness, getting high quality leads and ultimately help to grow sales and revenue.
**Job Description**:
Plan and execute marketing campaigns and initiatives in accordance to HPL’s business strategy
Conduct regular market research and competitor analysis to stay on current trend and improve effectiveness of marketing campaigns
Provide data, insights and reporting to make decisions on brand performance, campaigns and other marketing, sales and operational efforts
Write and develop impactful content in multiple formats across different channel such as blog articles, corporate videos, marketing brochures, and infographics
Manage company’s social media platform to include content coordination, development and execution
Track and measure campaigns based on appropriate metrics and extract key insights for future marketing and communications plans and recommendations
Plan and execute communications and engagement activities for internal party to support projects
Prepare regular and timely material for all company news as well as the creative (artwork and design) for internal communication channels
Support the team in organising the company’s internal and external events
Keep up with the latest digital trends and explores suitability for implementation
Keep abreast of supply chain logistics and other market developments
Maintain close contact and communication with all internal support functions
Involve in ad-hoc duties and projects as assigned by management
Person Specifications
Diploma/Degree in Marketing or Business Administration
Some working experience in marketing or business development, preferably in supply chain or the logistics industry
Demonstrates competencies in strategic and analytical thinking, project management, flexibility, results driven and interpersonal communications
Sound analytical skills and strong ability to work with and interpret research data from a technical and also strategic/commercial perspective
Experience in managing external agencies is a plus
Proficiency in English written and verbal communication, with strong writing and copy-editing skills
Good working knowledge of online platforms, video, social media, SEO concepts and media analytics
Experience with videography, video editing, and photography is a plus
Proficient with Microsoft Office (Word, PowerPoint, Excel)
Fresh graduates who have an interest in logistics and supply chain marketing are welcome to apply
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