Vp of Strategic Communications and Branding with

POSTED BY
- Caroline Poh- MD, The CAP Consulting GroupFollow
- **Min 15 years of relevant commodity or agribusiness industry experience— developing creative/innovative brand marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programmes and messages, preferably working in the position of Head of Branding/Brand Marketing**:

- **Agency experience is preferred (but not a must)**

Our client is a renowned and listed commodity trading conglomerate.

As the VP of Strategic Communications & Branding, you provide strategic counsel to business leadership to positively position the company, its brands, services, and products to key audiences internally and externally to achieve the company’s core purpose and business objectives.

Reporting to the Chief Sustainability & Communications Officer, the role is responsible for developing and managing the firm’s global communications and branding strategy in the agribusiness.

You will ensure that all internal and external communications - publications, media relations, marketing, videos, websites, social media, letters of importance, and events are cohesive, high quality and strategic. You will lead the creation of high-impact communications initiatives to drive revenue, grow market share, build brand loyalty, and ensure brand consistency.

**MAIN DUTIES AND RESPONSIBILITIES**

**Communications Strategy**
- Develop and implement an integrated strategic communications plan to advance the company’s purpose and business objectives through:

- Consistent execution of corporate brand identity and brand marketing strategies that enhance corporate and product recognition and reputation;
- Proactive and reactive media relations strategy covering a broad range of company initiatives, products and services;
- Advising leadership on reputation issues and risk management, both proactively and reactively.
- Working in conjunction with key internal functions and external marketing and PR firms and consultants, the VP creates consistent brand positioning and messages; strategic and measurable communication campaigns and programmes; and an integrated channel strategy leveraging the web, social media, PR, digital platforms, print and graphic media, multimedia, and events.
- Optimise and standardise corporate marketing campaign and programme creation approaches across the organisation
- Serve as a senior counsellor on communications, brand reputation and marketing and influencing strategy to the company’s Business Units and Function Heads as well as Executive Leadership.
- Contribute to a cross-functional emergency preparedness plan and crisis communications plan.

**Corporate Communications - External**
- Ensure integrated corporate reputation communications programmes that consider strategic use of all available channels and resources - media and influencer relations, digital communications, social media strategy, research, etc.
- Oversee the work of the Corporate Communications team to ensure effective media engagement and Executive Communications strategies are implemented.
- Oversees the production of corporate sustainability and ESG disclosures including contributing to the development of the annual report and sustainability report in line with SGX disclosure requirements.
- Supervise talking points, white papers and other materials to support media relations and issues management.
- Oversee Executive Leadership talking points, communications, speeches, and presentations.
- Support the Head of Corporate Communications in implementing crisis and issues management.

**Internal Communications & Employee Engagement**
- Strengthens internal communications on an international basis, building a shared identity beyond national borders.
- Develop and manage the internal communications strategy to inform, align and galvanise all business units in all locations.
- Partner with HR and Executive Leadership to foster a positive, healthy culture through ongoing, effective employee communications.
- Partner with IT and HR to oversee and further develop the corporate intranet to support transparency, efficiency, compliance and employee engagement.
- Showcase company success stories to internal audiences.

**Branding & Production**

Act as the protector and manager of the corporate brand assets, including logos, visual and digital assets such as websites, social media accounts, photography and videography and other design outputs.
- Establish internal production processes, including quality control for all publications, design, print and other production work for the company, including but not limited to event booths, presentations and other templates, websites, social media channels, inforgraphics etc. as informed by the Competent Division memo.
- Lead the company in establishing consistent branding for all business units globally.
- Ensure professional content management on an international basis, orchestrating a multi-cha