Digital Marketing Manager

Want to make waves in the beauty industry?

We're seeking a talented Digital Marketing Manager to join our team. You'll be at the forefront of our marketing efforts, driving lead generation and brand awareness. If you're a creative problem-solver with a passion for digital marketing, this role is for you.

**Key Responsibilities**:
**Develop and Implement Lead Generation Strategies**:

- Utilise marketing automation tools to nurture leads and move them through the sales funnel effectively
- Develop targeted marketing strategies to attract and convert leads at different stages of the buyer's journey.

**Campaign Management and Optimisation**
- Design and manage campaigns from conception to execution, ensuring they align with business goals and deliver measurable results.
- Monitor and analyse campaign performance metrics, providing regular reports and insights to stakeholders.
- Utilise insights from data analysis to refine campaigns, enhance conversion rates, and meet lead generation targets.
- Optimise campaigns based on performance data to improve lead quality and conversion rates

**Content Creation and Optimisation**
- Collaborate and develop with the content team to create compelling content tailored to target audiences to attract and convert potential leads, including blog posts, whitepapers, case studies, and webinars.
- Optimise content for SEO to enhance visibility and organic traffic.

**Data Analysis and Reporting**
- Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings.
- Manage and optimise SEM campaigns to ensure high ROI and effective budget utilisation.
- Utilise analytics tools to track, measure, and report on campaign performance and ROI.
- Conduct A/B testing and other performance analyses to refine and improve marketing strategies.

**CRM and Marketing Automation**:

- Manage and optimise CRM and marketing automation systems to nurture leads through the sales funnel.
- Implement and refine lead scoring and nurturing processes to improve conversion rates.

**Social Media Strategy and Management**:

- Develop and execute social media strategies to increase brand awareness and generate leads.
- Engage with the online community, respond to inquiries, and foster relationships with potential clients.

**Collaboration and Coordination**:

- Work closely with the Operations & Marketing team to ensure alignment on lead quality and follow-up processes.
- Collaborate with the design team to create visually appealing marketing materials.
- Provide regular updates and insights to sales on campaign performance and lead behaviour.

**Industry Trend Monitoring**:

- Stay informed about the latest digital marketing trends and technologies.
- Implement new tools and techniques to improve lead generation efforts.

**Qualifications / Requirements**
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (4+ years) in digital marketing with a strong emphasis and focus on lead generation.
- Proven track record of developing and executing successful lead generation campaigns.
- Experience in B2B or B2C marketing.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

**Why Join Us?**
- Be part of a reputable, growing brand
- Work in a meaningful role where you make a difference in clients’ lives
- Enjoy career advancement opportunities in a supportive team environment
- Special incentives and recognition rewards
- AWS and Annual Performance Bonus
- Medical, Dental & Wellness benefits
- External training and development opportunities
- Products and Services perks
- Convenient locations (near MRT)

**Why Join Caring Skin?**

**We’re proudly certified as a Great Place to Work**

**Employee-First Culture**: We prioritise happiness, mental wellness, and a respectful environment.

**Collaborative Team**: Work alongside passionate professionals who support each other.

**Career Growth**: Continuous learning, mentorship, and career advancement opportunities.

**Work-Life Balance**: We support your well-being as much as your career development.

You may also text us at 8779 0917.

Thank you for applying