Brand & Marketing Executive

2 weeks ago


Singapore SEVENS GROUP PTE. LTD. Full time

**Responsibilities**:
1. Strategy Development and Implementation:

- Develop, implement, and track comprehensive marketing strategies to promote company services.
- Develop marketing strategies with overall business objectives.
- Identify market trends and competitor activity to inform marketing decisions.
- Analyze customer feedback and industry data to continuously improve marketing campaigns.

2. Campaign Management:

- Design, plan, and manage multi-channel marketing campaigns (digital, print, events, etc.).
- Oversee and execute marketing initiatives, ensuring they are on brand and meet business goals.
- Monitor the effectiveness of campaigns through analytics and performance metrics.

3. Digital Marketing:

- Optimize digital channels for maximum performance, targeting the right audience segments.
- Utilize marketing automation tools and CRM systems to improve customer engagement and retention.

4. Brand Management:

- Ensure brand consistency across all marketing materials and communications.
- Maintain and strengthen the brand's image, positioning, and message.
- Work with design teams to create visually appealing and impactful marketing collateral.

5. Budgeting and Reporting:

- Manage and allocate the marketing budget for various campaigns and initiatives.
- Prepare detailed reports on campaign performance, ROI, and market analysis.
- Present marketing results and insights to senior management.

6. Public Relations:

- Build and maintain relationships with media contacts and industry influencers.
- Market Research and Consumer Insights:

- Conduct market research to identify new business opportunities and consumer trends.
- Analyze data from surveys, focus groups, and other research methods to understand consumer needs.
- Use insights to refine marketing strategies and create targeted campaigns.

**Qualifications and Skills**:

- Diploma / Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum of 3-5 years of experience in marketing
- Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Strong project management and organizational skills.
- Creative thinking with attention to detail.



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