Loyalty Marketing Executive

5 days ago

Singapore Singapore Airlines Full time

**Key Responsibilities**
- Ideate and work with the KrisFlyer social media team to manage the monthly calendar of content to increase reach and engagement. This includes Manage selected social media campaigns and content development in-house.
- Work closely with creative and media agencies to create KrisFlyer assets and content for campaigns, supported by media plans.
- Liaise with creative agency on ideation and execution of social posts.
- Liaise with brands/partners to curate a range of special seasonal experiences that members can use for mileage redemption.
- Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnership launches. Collaborate with other business units across the organisation, including Kris+, KrisShop, Pelago and Scoot to amplify KrisFlyer benefits.
- Manage selected eDM communications to members globally to increase stickiness and engagement with existing members.
- Oversee and execute branding and communications for the KrisFlyer programme across various social media channels and manage customer engagement on social media channels.
- Liaise with social media users to seek approval to feature user generated content on KrisFlyer Lifestyle microsite.

**Requirements**:

- Possess a bachelor degree in any discipline; preferably in Communications, Marketing, Business, New Media.
- Digitally savvy and up-to-date with trending topics on social platforms
- Possesses an interest in loyalty programmes.
- Meticulous with a flair for creative visual development
- Able to multi-task and excel under pressure.
- Excellent command of the English language; good command of other languages will be an advantage. Effective communicator with the ability to simplify policies in a relatable and understandable manner.
- A customer-centric, results-oriented self-starter, strong team player, adaptable and nimble.
- Have a good understanding of marketing and communications landscape and best practices across different online and offline channels.
- 3-5 years of relevant experience in a communications role is preferred.

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