Associate Director

3 days ago

Singapore Marina Bay Sands Full time

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE

Be part of our diverse and inclusive team.

Job Responsibilities

Loyalty Program Maximization & Development
- Plan and execute campaigns and events through collaboration with business pillars of Marina Bay Sands to enhance customer experience, effective communications and maximize resources to drive desired results
- Utilize research and analytic resources to determine upside changes of the programs, campaigns and promotions
- Manage, monitor and propose business process or technology enhancements that improve customer experience through positive change in efficiency and productivity
- Manage loyalty program development through partner acquisition; Observe and propose campaigns and initiatives to engage in different stages of customer lifecycle for upward mobility and reduce churn; expand loyalty assets to bring added value to the business and partner relationships
- Enhance loyalty programs as market conditions change to further position MBS loyalty programs as best in class

Marketing & Customer Engagement
- Develop and implement strategic marketing initiatives to acquire, retain and reactivate members for the tracking and growth of our database, which translates to the increase of revenue in all business units. Marketing initiatives include but are not limited to:
1) Marketing Communications
a) Plan, manage and monitor integrated communications strategies to ensure meaningful presence of loyalty message for existing customer base
b) Collaborate with all MBS business units to leverage exposure and build database via non-member acquisition

2) Events and Promotions
a) Oversee campaign planning, execution, and post analysis
b) Oversee the development of event series into long term loyalty program while constantly finetuning and implementing best practices based on customer, TM feedback, and industry norms

Research and Analysis
- Be an advocate of data-driven leader and facilitate report analysis with the team to derive meaningful insights for campaigns and the program
- Monitor competition and cross-industry loyalty program best practices, and assess applicability to Marina Bay Sands’ and its patrons

Coaching
- Guide and develop TMs to be project owners, and as future leaders of the team or Marina Bay Sands. This applies to knowledge as well as management principles.
- Other duties as directed by management

Job Requirements
- 5 - 7 years of loyalty marketing experience in the hospitality/ gaming/ travel/ finance industry required
- University Degree in Marketing, Business or Hospitality or related field is preferred
- Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing
- Experience with marketing communications, collateral production, events, integrated marketing solution is preferred
- Good interpersonal and project management skills, creative, flexible and a can-do attitude is highly desired

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

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