Product Manager, Asean

6 days ago

Singapore Coleman and Fort Pte Ltd Full time

**Our client is a European pharmaceutical and derma-cosmetics MNC.**:
**You will be the leader and expert for ASEAN & SOUTH ASIA region and responsible for regional product strategies, forecast, budget and marketing campaign development (offline and online including Ecommerce). You will deliver recommendations and support our local distributor, guiding their local teams according to headquarter and brands strategies.**:
**Countries **:Singapore, Indonesia, Malaysia, Philippines, Thailand, India, Bangladesh, Maldives.**:
In close collaboration with finance, sales and digital peers, you will:

- Participate in the development of a local marketing strategy
- Adapt consumer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Ensure correct adoption of the brand/franchise image and values locally
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Contribute to develop Digital / Ecommerce strategy, in line with guidelines developed by the corporate and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Participate in drawing up and tracking the budgets and key performance indicators for the department

**Brands ownership & Campaign Activation**Participate in the definition of the 360o marketing strategies for each brand and support the distributor in the implementation of these strategies while respecting the allocated budgets.
- Analyse products launches and ecommerce campaigns and measure return on investment to implement corrective actions and new orientations if necessary.
- Development of marketing tools (E- Merchandising, E-Commerce, Social content) to generate more harmonisation of our brand image and on a regional level to create synergies, by ensuring they are in line with the brands’ standards and regulatory constraints - Organise and participate in communication events such as live streaming or media/ KOL events when necessary.

**Category management**
- Support in the adaptation of HQ business and products strategies for Local context to achieve business KPIS and communication of new marketing launches, materials, and best practices to local partners to support them in launch preparation
- Definition of the assortment per country with pricing strategy and recommendation for all new product launches
- Competitor monitoring and deep market analysis to provide insights regarding potential business area (analysis of local sales report, Nielsen report...)
- Collaborate with Finance and Logistic teams for novelty forecasts and supervision of the whole forecast process for assigned markets by making sure they are in line with the marketing plan and budget objectives (analysis in value and units on monthly basis).
- Responsible for budget and follow-up of retail products & samples orders with Finance team in order to provide adjustments with local partners
- Follow up on product codes changes as well as formulas, packaging and updates of order forms in partnership with internal Regulatory team by ensuring products registration are implemented on due time according to the marketing plan
- Provide on monthly basis a business/marketing recap of brand performance / promotion activities with qualitative and quantitative summary, trends, competitor's activities after communication with the distributor, and participate in the preparation of all reporting
- Regular product marketing and category insights meeting with corporate to support innovation strategies

**Requirements**:

- Ability to work in a multicultural environment with several stakeholders and brands.
- Excellent communication skills with multicultural teams, headquarter and local partners
- Very well organised, rigorous with a sense of details
- Cooperative, proactive, and strong ability to drive and own projects
- Positive mindset with a can-do spirit
- Comfortable with data for sales/consumer journey analysis
- A plus to have either local market experiences with distributors or with retailers/e-retailers
- Passionate about the skincare or beauty industry and trends

Have what it takes?
Contact us for a confidential chat now
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