Director, Apj Executive Programs

1 week ago

Singapore ServiceNow Full time

**Company Description**
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're on the 2021 list of FORTUNE World's Most Admired Companies®.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

The purpose of our APJ C-Suite Engagement Programs is to help sales close larger deals faster through building executive goodwill for ServiceNow. This will be achieved by becoming a trusted partner to the C-suite and creating mutual and sustainable value for everyone involved through account based and white-glove executive experiences.

As the APJ C-Suite Marketing Lead you will be responsible for all thought leadership and integrated programs from design to overseeing the delivery of high impact programs that will elevate our relevance to the C-suite, by tying ServiceNow’s transformational solutions to the business imperatives that CXOs care about most across our executive engagements, including our flagship executive programs and C-Suite Events.

This position must interface professionally and effectively with our internal leadership team and partner cross-functional with teams including communications, brand and demand to build thought leadership strategy and audience acquisition plan that will be used to enable performance driven CXO campaigns that create and accelerate pipeline, change perceptions or positioning, drive customer/prospect engagement and establish ServiceNow as a trusted innovator to the C-suite.

You will play a leading role in the APJ Marketing team by being a core business partner to our C-suite, utilizing them to inform and host peer-led conversations with customers and prospects that will help inform narratives for executive programs and C-suite initiatives.

**Key Responsibilities**
- From strategy to execution manage all CXO Engagement thought leadership, content, campaign messaging, events and drive cohesive narratives across multiple platforms and touch points in partnership with sales and local marketing teams
- Build and lead a planning framework for cohesively connecting and strategizing cross-functionally with teams, such as corporate comms and our customer engagement leads, to develop thought leadership that supports all executive programs, including those at our annual user conference Knowledge
- Explore ongoing storytelling and narratives that support regional C-level engagements with agency partners, professional associations and industry bodies
- Develop and scope team projects that map to critical business goals such as topics that drive CXO conversation and engagement
- Help identify opportunities to bring CXOs together, aligned to common beliefs, values, and interests
- Act as a ‘voice of the CxO’ in helping to formulate messaging and approaches for relevant programs and touchpoints
- Build and maintain an audience acquisition strategy that is supported by a series of nurture programs that win, attract, and grow our CXO audiences
- Work effectively across the organization in partnership with Local Marketing, APJ communications, APJ ABM and Campaign teams
- Act as a customer listening board, participate in C-suite experiences and interviews, using the insights to inform future narratives and strategic initiatives
- Participate in and summarize key learnings from Advisory Boards in partnership with Area Vice Presidents that can be further leverage to inform future CXO strategy

**Qualifications** To be successful in this role you have**:

- Domain expertise in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS)
- Experience working with C-suite, Sales and Field Marketing
- Effective team player who can lead efforts across disciplines and organizations within a high velocity, shifting environment
- Excellent verbal and written communication skills, must have the ability to communicate with team members at varying levels (including Executive leadership), conceptually and tactically
- The ability to organize different teams (internally and externally) around shared goals and managing the ambiguity that sometimes comes from working cross-functionally
- Experience successfully interfacing with external vendors and external marketing agencies
- B2B marketing experience with software or technology products
- Bachelor’s degree in marketing, business, or

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