Regional Marketing Manager, Saik

**Position**: Regional Marketing Manager, SAIK

**SAIK**: South Asia, India and Korea

Position Summary

The Regional Marketing Manager (RMM) - is responsible for developing and executing integrated marketing plans and programs designed to capture new business/expansion opportunities within South Asia, India and Korea (SAIK) geography and drive expansion and marketing sourced pipeline. This position will execute programs with high impact that generate and stimulates acceleration of the sales cycle while building/strengthening customer relationships and preference for Teradata’s solutions. The RMM role will deliver exceptional experience through relevant marketing execution in a fast-paced, customer-first environment. This position requires strong skills in industry and stage-based marketing, channel co-engagement programs and can analyze and consume data as well as leverage analytics to drive market opportunity.

Essential

**Responsibilities**:
Work closely with the SAIK sales organization to define marketing goals and objectives in order to develop a strategic integrated marketing plan that aligns with the sales pipeline and revenue goals and the APJ marketing framework
Create, execute and measure an integrated marketing plan in partnership with APJ and global marketing team leveraging CoE teams, delivering the right content at the right time, across Omni-channels and touchpoints.
Partner with APJ Marketing team to constantly evolve digital marketing and ABM framework and processes to drive the diverse array of inbound and outbound programs at scale reaching and engaging Teradata’s desired audience and progressing them through the marketing funnel
Own awareness and demand generation KPIs, especially in new business/expansion accounts as well as driving thought leadership through PR and Social
Consistently track program performance and effectiveness, report results and achieve targets/KPIs.
Manage marketing budget and procurement processes
Execution and management of marketing programs both digital and in-person.
Manage 3 rd party vendors and regional events end-to-end, inclusive of execution.
Alignment of regional channel & end user quarterly program strategy to ensure that messaging is consistent
Align with global marketing teams in order to leverage global campaigns, assets and resources.
Be the “go-to” marketing resource for the assigned sales team.
Ensure timely execution of general administrative tasks & assist with ad-hoc projects as needed
Understanding/experience of Stage based Marketing methodology and implementation
Drive lead acquisition, nurturing and support the development of pipeline opportunities

**Qualifications**:
Prior experience in creating integrated marketing plans for a high-tech company supporting Enterprise accounts
Deep knowledge and understanding of cloud customer journey as well as marketing SaaS offerings in hybrid and multi-cloud environments
Ability to understand a variety of technologies/solutions (i.e., Data warehousing & Analytics, Cloud, AI/ML, etc...)
Strong written and oral communication skills with ability to work effectively across functional areas/departments
Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines
Excellence in budget management
Ability to think strategically while implementing tactically
Strong negotiation skills with sales and other internal marketing groups and stakeholders
Strong execution / project management skills
Performance measurement (Metrics)
Comprehensive understanding of direct and indirect sales environments
Effective contract negotiation skills

**Requirements**:
Bachelor’s degree in marketing field with 10+ years’ experience
Enterprise software/hardware background with field marketing experience. Data and Analytics experience a plus.
Impeccable organizational skills and detail-oriented
Proactive, self-motivated, innovative and collaborative
Strong background in metrics tracking and analytical skills
Experience in a fast paced, teamwork-oriented environment
Domestic and International travel as needed